Title: Product Marketing Manager
Location: Charlotte, NC OR Denver, CO

Company Overview

• Global Manufacturer of Children's Play Equipment
  • 20+ Years in Business
  • 10+ Brands Strategically Developed or Acquired to cover 5 specific market segments
  • Privately Held - 1,500+ employees
  • Nearly all their products are produced and manufactured in the United States
• Regional Offices in the US, Europe and Mexico
• Key Customers include Blue Chip brands like McDonalds, Disney, IKEA, MLB Sports Franchises and more.

Position Summary

• Develop and execute marketing, brand positioning, and product strategies to expand customer reach
• Manage unit product portfolio
  
• Develop and recommend multi-year brand and product plans using competitive analysis and industry/market insights to meet and exceed defined sales and growth objectives
• Manage entire product lifecycle
• Maintain and expand brand equity
• Draft and oversee brand's annual calendar and marketing budget
• Guide creation of advertising and marketing collateral
• Provide input and insight on brand's digital marketing initiatives
• Ensure effective trade show strategy execution
• Regularly report on brand and product performance
• Continually evaluate effectiveness of marketing initiatives and spend to make future improvements
• Lead direct reports by example and cultivate growth and development

Skills/Requirements

• Bachelor’s degree required,  Master’s degree a plus
• 3+ years marketing or project management experience required
• Consumer goods industry experience preferred
• Proficiency in data analysis to inform decision making
• Exceptional presentation skills
• Analytics-minded without compromising creativity
• Experience with Adobe and Microsoft products, DAM tools, and ERP software