Urban Expositions is a rapidly growing trade show management company with a long history of success in the United States. Headquartered outside Atlanta, GA, Urban has offices in Trumbull, CT, Boca Raton, FL, Chicago, IL and Tacoma, WA. If you are looking to advance your career working among forward-thinking professionals in a fast-paced, business savvy environment built on service and excellence, Urban could be the right place for you.

Looking to expand our marketing team, Urban Expositions is seeking a Marketing Manager for our Coffee Fest Trade Show, a part of our Food Division. As a Marketing Manager, you will be responsible for driving the delivery of all marketing strategies across all Coffee Fest events. To be successful in a Marketing Manager role at Urban, the candidate must be motivated to drive the event experience in line with the developed brand guidelines and manage marketing budgets to set objectives.

The Marketing Manager will be responsible for:

Developing, managing and executing brand strategies across Coffee Fest events that support the visitor and sales efforts, meet the attendance goals and deliver increases in revenue generated

Execution of marketing of company products and services across brands in exhibitions, conferences and the digital space

Responsible for the propagation, content and maintenance of the event website and all Coffee Fest social media marketing

Directing implementation and management of the marketing strategy - including E-Spotlights, email campaigns, postcards, mailings, discount coupons, events, education, digital marketing, and PR to support sales and attendee growth

Creating fresh, new and exciting printed ad campaigns to advertise each individual trade show we produce that is consistent with the Coffee Fest image and markets to our specific audience (specialty coffee attendees and exhibitors); must be able to successfully liaise with outside vendors

Helping to identify and develop new opportunities to secure industry expertise

Researching, building and managing relationships with outside agencies and partners to support marketing efforts

Coordinating logistics, photography and AV needs for special events and programs

Working on site during the build-up and open period of Coffee Fest events

Interpreting and analyzing marketing data and developing recommended strategies and tactics that are supported by analytics across multi-channel campaigns

In collaboration with the Sales team, creating marketing materials, such as Exhibitor Prospectus & Exhibitor Show Manual

Managing inventory of exhibitor logos to be used on website and in show guide; overseeing the creation, accuracy and delivery of trophy, plate and ribbon templates

Building trust, valuing others, communicating effectively, driving execution, fostering innovation, focusing on delivery to customers, collaborating with others, solving problems creatively and demonstrating high integrity

Hiring, supervising and scheduling temporary support staff and interns

The organization, execution and production of the lecture series

Managing Partner Pavilion solicitation, execution, promotional and onsite needs

Supporting art sales team and gallery marketing efforts through outbound marketing, prospect list management and contract fulfillment

Providing reporting and analysis of the seminars and programs and suggest future improvements and new programs for the following events

What’s Required to Succeed as the Special Projects Manager:

Bachelor’s degree from a four-year college or university

Minimum of 3 years of marketing experience, prefer experience in the marketing industry with direct experience in event promotion

Experience with a company in a related industry and sector

Experience in design software and digital design is a plus

Strong copy writing skills/editing skills

Planning and attention to detail in a fast-paced environment

Strong self-starter with exceptional organizational skills

Project and time management skills

Excellent communication both internally and to external customers

What Urban Expositions Offers You:

Competitive Pay because we want the best candidates

Professional Growth because Urban invests in its employees

Recognition and Reward because outstanding performance is encouraged and expected

Medical, dental, basic life & long term disability insurance covered 100% by Urban and a full benefits package, including vision and voluntary life insurance, FSA & short term disability because we should all take care of ourselves

401(k) Plan with generous company match because you should plan for your future

Paid Time Off & Company-paid Holidays so you have time to both work and play hard

Fun, supportive and energetic workplace because we respect each other’s ideas and success

Urban is proud to be an equal opportunity workplace