Benefits:

Flexible schedule

Opportunity for advancement

Training & development

Bonus based on performance

Here’s a revised version of your Marketing Manager Job Description, optimized to attract qualified candidates with relevant experience, especially in Veterans Affairs or Medicaid, while emphasizing the meaningful nature of the work and growth opportunities:

Marketing Manager – Veterans & Medicaid Programs 📍 Location: Summit, NJ (with local travel to community events, healthcare facilities, and client homes) 💼 Position Type: Full-Time, Salaried 📊 Reports To: Owner

💡 Make a Difference Every Day

Are you passionate about supporting veterans and seniors while driving business growth? Home Helpers Home Care of Summit, NJ is looking for a results-driven Marketing Manager with a strong background in Veterans Affairs (VA) or Medicaid programs to join our mission-driven team. This is more than just a marketing role—it’s your opportunity to help families access life-changing home care services.

🎯 What You’ll Do

Lead Generation & Community Outreach

Build and expand referral relationships with VA hospitals, case managers, discharge planners, senior service agencies, and community partners.

Represent our agency at senior centers, VFWs, hospitals, and assisted living facilities—hosting educational presentations and community events.

Identify and manage strategic partnerships, referral agreements, and rate negotiations to maximize lead flow.

Lead Conversion

Guide veterans and families through eligibility for VA benefits, Medicaid, private pay, and other home care funding options.

Educate clients on available services and support them through application and enrollment processes.

Actively follow up on leads to convert them into long-term clients.

Operations & Digital Marketing

Maintain accurate records of outreach activities, partner engagement, and client communication.

Collaborate with internal teams to identify growth opportunities and improve the client journey.

Manage local digital marketing campaigns (Facebook, Instagram, Google Business, etc.) to boost visibility and engagement.

✅ What We’re Looking For

2+ years of experience in sales, marketing, or business development within healthcare or senior services.

Direct experience working with Veterans Affairs (VA) or Medicaid programs is required.

Strong network of existing relationships with case managers, discharge planners, or social service organizations.

Excellent public speaking and communication skills; confident presenting to groups.

Familiarity with digital marketing and social media platforms.

Reliable transportation and flexibility to travel within 40 miles of Summit, NJ area.

🌟 Why You’ll Love Working With Us

Purpose-Driven Work: Empower veterans and seniors to access the care they deserve.

Growth Potential: Flexible environment with opportunities to expand your role and impact.

Supportive Team: Join a compassionate, people-first home care company that values your expertise.

Apply Today

If you're ready to combine your knowledge of VA or Medicaid benefits with your marketing talents to truly make a difference, we want to meet you.

Home Helpers Home Care of Summit, NJ – Helping Seniors and Veterans Live Life on Their Terms.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Home Helpers Corporate.