Responsibilities:
- Support the Marketing Manager in the development and implementation of each brand’s strategy including: Valley Industries, Comet Pumps, Everflo, Master Manufacturing & A1 Mist Sprayers.
- Identify and collect information to analyze and give recommendations to improve.
- Assist with coordinating/hosting promotional marketing events and trade shows. Includes coordinating promotional items.
- Research and evaluate competitor marketing and digital content.
- Arrange photo and video shoots with internal staff, current customers and vendors.
- Website maintenance using WordPress including product information, pictures, videos, blog entries and customer support tools.
- Schedule, monitor, and engage with all social media platforms.
- Implement, schedule, and monitor e-blast campaigns.
- Research and coordinate with influencers to contribute to marketing campaigns.
- Coordinate/execute PR outreach and press releases for media placements aligned with brand objectives.
- Maintain inventoried marketing materials and reorder when needed.
Requirements:
- Associate or bachelor’s degree in marketing, advertising, or communications.
- 1-3 years of experience in marketing/brand management.
- Strong work ethic with a desire to learn.
- Excellent verbal and written communication skills.
- Must have a passion for marketing and its best practices.
- Outstanding multitasking abilities.
- Intermediate proficiency with Microsoft Office applications, including Excel and PowerPoint.
Preferred Qualifications:
- Experience with Adobe Photoshop, Illustrator, InDesign, or Premiere Pro a plus.
- Familiarity with digital marketing tools and social media platforms.
- Previous experience with WordPress.