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Path Forward: Marketing Copywriter

VDMS

Path Forward: Marketing Copywriter

Los Angeles, CA
Internship
Paid
  • Responsibilities

    Job Description

    The Marketing Copywriter is a creative, yet strategic role. He/she is comfortable writing and editing messaging for every sort of asset there is, with the understanding that he/she is writing purposefully for a specific audience. He/she is constantly asking "why?" and "to whom?" and loves finessing the best combination of words that he/she feels would most effectively capture the intended audience. It’s not about perfectionism; it’s about effectiveness. The Copywriter is always curious, humble, flexible and above all open to creative feedback and suggestions. He/she has a sense of humor and is passionate about marketing, especially digital marketing. Above all, he/she is energized by change and challenges.

    This role will report to the Sr. Content Marketing Manager and will work within the Creative Group under the Creative Director.

    Work with the Marketing Communications Director and the Public Relations Manager to create a copy style guide, keep it updated and ensure accuracy throughout the company and with outside vendors, e.g., freelance designers and writers

    Brainstorm visual and copy ideas with members of the creative team: Content Marketing Manager, Designers, Video Producer, Social Media Specialist

    Write/edit both inbound and outbound campaigns assets: email blasts, landing pages, webpage copy, blogs, tradeshow materials, presentations, case studies, webinars, video scripts, product slicks, digital and print ads – work with all necessary SMes to ensure messaging is accurate

    Work with digital marketing team to optimize SEO, CTAs, overall copy to ensure digital assets are generating a response

    Use an arsenal of words that creatively and effectively convince a very niche audience to convert from a prospect into a lead

    Help to strategize and create drip campaigns targeting both new prospects and upselling to current customers

    Must be experienced with B2B writing; B2C experience is a plus

    Must have client-side writing experience; agency experience is a plus

    Must have technology or finance experience and have an interest in commerce, pop culture, marketing to millennials, new advertising trends and video streaming