VIDA & CO.

VIDA is looking for a Marketing Associate: Consumer Acquisition & Retention oversee our offering to consumers across several marketing channels. The position will help manage at least one paid and one organic marketing channel, such as Facebook or email. This role will help develop tactical strategy for VIDA to increase revenue and site traffic and to maximize return on ad spend.

The candidate will be a flexible self–starter with a growth hacking mindset who enjoys a fast–paced environment in which you are directly responsible for revenue growth and where priorities may shift from day to day.

RESPONSIBILITIES:

• Setup and manage paid media campaigns

• Proactively track campaign pacing and performance, ensuring accurate and timely delivery of budget

• Manage budgets closely, ensuring spend is aligned with seasonal performance and weekly and monthly targets met

• Effectively communicate strategies and rationale for tactical approaches of each campaign

• Spot opportunities for new tactics/improved ROI

• Simultaneously manage multiple campaigns with varying budgets/goals (with special emphasis on weekly/monthly spend and ROI targets)

• Troubleshoot and QA campaigns pre-launch and once live

• Stay apprised of current and new functionality and/or data offerings and successfully deploy on relevant campaigns

• Keep up-to-date with industry trends

• Collaborate to leverage customer segments for specialized targeting

• Produce weekly report on campaign performance, including for business leaders to help determine effectiveness of channel - KPIs include traffic, ROAS, conversion rate as well as audience and device trends

• Understanding of social media metrics and judging which ones are meaningful for the business is essential.

REQUIREMENTS & EXPERIENCE

• 1 -2 years of experience managing paid and organic campaigns. Hands-to-keyboard experience with 3rd party technologies Strong analytical ability

• Clear case studies showing performance in paid and organic campaigns.

• Excellent written and verbal communication skills

• Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)

• Entrepreneurial spirit and ability to work in an adaptive, fast-paced environment

• Immense curiosity in the social/paid media world, stay up–to–date with the latest development and experiment with new social media marketing strategies.

• Adaptability complements curiosity. When you discover something new or spot a trend, you must be able to quickly adapt and keep up with such changes and pick up the necessary skills (e.g. graphic design, video making, etc.).

• Bachelor's Degree or equivalent experience required

*This role is not eligible for Visa sponsorship or relocation assistance. *

ABOUT VIDA

VIDA is a Series A e-commerce platform, backed by Cimpress, a large international company operating in mass customization. Our platform provides a place where designers and makers collaborate to produce original, quality apparel and accessories that we manufacture per demand in a socially responsible way. VIDA manages cutting-edge, just-in-time production processing while working with over 100,000 artists from over 2,500 cities around the world. Our goals are to rebuild commerce from the ground-up such that everyone in the ecosystem wins.

Job Type: Full-time

Salary: $40,000.00 to $60,000.00 /year