bout VIDA

VIDA is a global platform that brings together creatives and manufacturers from around the world to create unique, original apparel and accessories - on-demand, at mass-scale. A curator of creative voices, VIDA showcases Art x Fashion from New York to LA, Mumbai to Madrid, and Tokyo to Tel Aviv. Our designers include world-renowned creatives from 150+ countries around the world and our manufacturers range from textile mills to cut & sew units across India, Turkey, Pakistan, Sri Lanka, and more. We've launched over 10M unique products on our platform and have been featured in press including Vogue, InStyle, The Oprah Magazine, Travel & Leisure, Glamour, BuzzFeed, PopSugar, and more.

Each of our products is custom-made, on-demand, and has a unique story - from the inspiration behind its design to the personal stories of our artists. For every product made, VIDA offers education and empowerment programs to our factory workers so they can build a better future for themselves and their families. Our goal is to rebuild commerce from the ground-up such that everyone in the ecosystem wins.

What We're Looking For: 

As Social Media Coordinator, you will be the driving force behind a social-first mindset shift and will conceptualize and deliver new campaigns and content that evolve the brand and strengthen and build our community. 

Key responsibilities: 

• Develop the strategy for VIDA's social media platforms and craft and implement an editorial calendar to meet our goals. 
• Grow social media following across all platforms and manage to revenue targets and engagement KPIs.
• Partner with the design team to execute on your concepts, potentially designing your own content depending on experience. 
• Engage with the community on all platforms and serve as a conduit between our customers and internal teams (e.g. product, customer support, operations) as needed. 
• Utilize expertise on social media to facilitate “social first” mindset shift. 
• Conceptualize and drive new campaign ideas for social media and help extend them to other marketing channels, e.g. paid social, email, PR. 
• Develop and manage social media reporting process, set and measure goals and use insights to guide strategy and content development.

Experience: 

• Strong understanding of social media channels, content development, and social analysis.
• Wildly creative and willing to put forth new ideas rather than sticking with what's always been done.
• Exceptional writing and editing skills.
• Excellent communication skills, with the ability to build trust and partnerships across levels
• Forward-thinking, well-organized and has an obsession for detail.
• Analytical and eager to dig into the data to better understand our customer and channels.
• Strong project management skills and ability to multitask with great attention to detail in a deadline-driven, fast-paced environment.
• Experience with basic photo editing and proficient in Adobe Creative Suite, including Photoshop, InDesign, Illustrator, Premiere Pro, and Lightroom. Video animation knowledge is a plus. 
• Portfolio or examples of social media content from previous employment or personal handles. 
• College graduate and relevant experience managing social media.

Compensation & Team: 

Role is for 20 hours per week and hourly rate will be determined based on experience. This position is on the Marketing team and reports to VIDA's Head of Marketing. 

Type of Position:

Employment: Non-Exempt: 20 hours per week

What We Offer:

VIDA offers the following benefits: medical, dental, vision, a monthly Work From Home Expense, short-term disability, long-term disability, parental leave,  unlimited PTO and paid holidays.

More About VIDA:

VIDA believes in originality, connectedness, and empowerment. We strive for Artistry, Humanity, and Impact in everything we do. VIDA's global creative community forges the link between ideas, culture, and commerce. Our creatives are bold storytellers sharing their thoughts, dreams, and inspirations via varied mediums. Our team of collaborators works together to translate their ideas into beautiful products that inspire and serve our mindful, global consumers who seek original pieces.

Our team is driven to solve problems that have not been solved before while overcoming daily challenges. We are strong practitioners of cross-functional and cross-disciplinary interaction and collaboration.

We are fully 100% virtual work from home company. We  have monthly  team activities, team meetings and inspirational sessions.