Head of Brand Marketing

VIDA & Co.

Head of Brand Marketing

San Francisco, CA
Full Time
Paid
  • Responsibilities

    Head of Brand Marketing @ VIDA

    ABOUT VIDA

    VIDA is a global platform that brings together creatives and manufacturers from around the world to create unique, original apparel and accessories - on-demand, at mass-scale. A curator of creative voices, VIDA showcases Art x Fashion from New York to LA, Mumbai to Madrid, and Tokyo to Tel Aviv. Our designers include world-renowned artists from 150+ countries around the world and our manufacturers range from textile mills to cut & sew units across India, Turkey, Pakistan, Sri Lanka, and more. We've launched over 2.5M unique products on our platform and have grown our business 10x+ year over year. Additionally, we've proudly partnered with the Museum of Modern Art, Cher, Steve Madden, and Iris Apfel, amongst others to launch exclusive collaborations.

    Each of our products is custom-made, on-demand, and has a unique story - from the inspiration behind its design to the personal stories of our artists. For every product made, VIDA offers education and empowerment programs to our factory workers so they can build a better future for themselves and their families.

    About The Opportunity

    We're looking for an exceptional, hands-on Marketing exectuive leader and executor to join our seasoned executive team to help us launch our next-generation gallery shopping experience and build the global brand and company that we're proud to call our legacy.

    Roles & Responsibilities include:

    • Owning and managing monthly & quarterly growth & revenue targets
    • Managing all consumer and artist Marketing Email, Social Media, Print, and PR channels
    • Supervising all consumer and artist Paid Marketing Channels, including Paid Facebook & Instagram, Paid Search, and more
    • Supervising all Artist Acquisition & Growth initiatives, including possibly building out a sales channel
    • Supervising all partnership opportunities, including brand partnerships, channels partnerships, and more
    • Managing launch of the new consumer brand
    • Managing VIDA brand and storytelling, including our Social Impact story, with a growth and ROI mindset

    Skills & Qualifications

    • Bachelor's degree in Marketing, Business Administration, or a related field, MBA is a plus
    • Experience or interest in Design, Fashion, and Creative industries is highly desired
    • 12+ years of experience in Marketing with executive-level experience across large corporations as well as startups preferred.
    • Experience with brand management/product management
    • You are a strong leader with excellent people management skills
    • Dynamic entrepreneur and problem solver with a high result orientation
    • You are a strong communicator capable of building strong working relationships
    • You have a high level of proactivity, assertiveness, persuasiveness, and creativity

    WE LOOK FOR PEOPLE WHO

    • Create new paths and solutions, rather than follow what everyone else is doing
    • Honest, open, respectful, and responsible
    • Ambitious and hard-working
    • Appreciate beautiful design and craftsmanship
    • Kind and thoughtful and care about their impact in the world

    LOCATION

    San Francisco, CA

    We offer competitive salaries and benefits and flexible holidays and working arrangement. We're based in West SOMA in San Francisco.