JOB DESCRIPTION FOR MARKETING MANAGER

VLink is a leading global Information Technology services company specializing in the Digital and IT resource management. We are looking for a Global Marketing Manager. You will get an excellent opportunity to lead a global team and shape and develop all aspects of the marketing engine for a technology company. It is always a great idea to join a growing company and be part of a success story!!!

WHAT WE OFFER

Attractive base + bonus structure commensurate with your experience.

Opportunity to work with a growing company and an enthusiastic team where everyone is treated with respect and given opportunity to progress in their careers.

Opportunity to be part of a metric based performance driven culture where performance is measured objectively and rewarded.

Attractive benefits including health, vision, dental, 401K, insurance (life, short / long term), paid leave and others.

WHAT WE ARE LOOKING FOR IN YOU

Required

Experience in working as a marketing manager. 5+ years of experience in IT industry will be ideal.

Experience with Adobe Creative Suite or other creative tool. Content creation experience – blogs, whitepapers, presentations, etc.

Experience in developing strategies, executing outbound/inbound/ABM campaigns. Knowledge and experience with Google Ads, LinkedIn Ads, SEO and other inbound lead gen platforms

Excellent communication skill including ability to listen, think quickly on his/her feet and adapt to a changing situation.

Related degreed education.

Good to have

In-depth understanding of marketing concepts, knowledge of the IT industry and personas, experience marketing to C-level IT executives.

Location – open. Preferred in CT, USA. Must be able to travel when required.

Prior team and vendor management experience required. Work with a diverse set of people.

WHAT WE ARE LOOKING FOR YOU TO DO

Segmentation - Develop deep understanding of our target market, customers and market segmentation, especially US market. Develop and maintain tactical and strategic marketing plans.

Qualified Lead Generation - Planning, overseeing, executing and optimizing various campaigns including but not limited to outbound, inbound, ABM.

Sales Support

Work with our sales and solutions team to help shape and enhance our services and assets that best resonate with the needs of our target market.

Create new or revise existing collateral including but not limited to presentations, company/service overview documents, brochures, articles, whitepapers, etc.

Strategy and brand

Enhance and execute on our marketing strategy to create a desired brand and generate sales qualified leads to support our sales aspirations.

Be the custodian of our brand.

Administrative

Manage the global marketing budget.

Lead a team of energetic marketing / inside sales team.