Vice President, Digital Marketing:
Our client is a top global alternative asset management firm in the Financial District. They are seeking a VP, Digital Marketing Manager, to oversee and drive the digital marketing initiatives for this rapidly expanding team.
Key Responsibilities/Experience:
\- Identify and implement a digital strategy to reach and expand the firm’s institutional audiences.
\- Create a data-driven process to keep websites current and engaging for target audience.
\- Conduct competitive analysis and be educated on the latest tools, innovations and newest digital features in the marketplace expand brand exposure.
\- Set benchmarks, success metrics and data mining to improve audience penetration.
\- Years of related work experience in digital and email marketing roles: 8+ year’s experience.
\- Proficient with digital, email, CMS platforms such as Salesforce, Pardot, HubSpot, Google Analytics, Cvent, Seismic, etc.
The candidate will be the point person for digital marketing initiatives across websites, portals, emails, social media, and digital paid media (SEM, paid social, syndication, etc).
\- Website: Optimize website content and campaign landing pages. Collaborate with designers, content writers, and other marketing team members.
\- Email: Oversee the client communications email calendar; standardize the end-to-end email campaign process.
\- Lead Generation: Collaborate with business managers and technology to optimize the list generation process for target audience via Create, Salesforce, etc.
\- Compliance: Stay informed of regulatory guidelines and data privacy laws.
\- Reporting: Monitor and report on campaign performance metrics such as open rates, CTR’s, conversions, bounce rates, and unsubscribes.
\- Collaboration and Team Leadership: Manage budgets and maximize ROI. Communicate regularly with business, marketing, creative, brand and sales.
Compensation: Base Salary: $185K - $200K plus an aggressive bonus.
Location: Financial District, Manhattan
Office Schedule: In-Office
Contact: Peter@alg-search.com