The VP will be responsible for building and executing an integrated approach to e-commerce and media that maximizes sales performance, elevates brand visibility, and ensures seamless consumer experiences across channels. They will manage a high-performing team of three and collaborate cross-functionally with Marketing, Sales, Creative, Operations, and Finance.

This is a highly visible leadership role for a strategic yet hands-on executive who thrives in a fast-moving, entrepreneurial environment.

Responsibilities to include:

E-commerce Strategy

• Develop and lead the overarching e-commerce vision and strategy, ensuring alignment with company growth goals.
• Oversee Amazon, DTC, and key retailer.com accounts, driving revenue, optimizing performance, and enhancing the digital shelf experience.
• Manage product assortment, pricing, and promotional strategies across platforms.
• Partner with Sales and Operations to optimize inventory planning, fulfillment, and consumer experience.
• Lead annual negotiations with retailers that lead to mutually beneficial outcomes
• Lead the exploration, planning, and execution of new and emerging channels

Media Strategy

• Own the development and execution of paid media strategies (search, social, display, programmatic) that build awareness and drive conversion.
• Collaborate with Brand and Creative teams to ensure content is tailored for platform-specific performance.
• Use data-driven insights to continuously refine media investments, content performance, and audience targeting.
• Drive integration between e-commerce initiatives and media campaigns to maximize ROI.
• Collaborate in building annual media budgets to support brand and business objectives
• Experiment with next-generation media platforms (e.g., social audio, AI-driven content, social commerce) to drive reach and revenue

Leadership & Collaboration

• Lead and develop a team, providing coaching, mentorship, and clear career development paths.
• Foster strong cross-functional collaboration with Brand, Creative, Product, and Sales teams.
• Report regularly to executive leadership on performance, insights, and opportunities.