Job Description

Nearmap is seeking an experienced and strategic Vice President of Global Growth Marketing to lead the organization’s demand generation and revenue growth strategy. Operating at a senior leadership level, this role is responsible for developing and executing a scalable growth marketing framework that directly contributes to company-wide business outcomes.

The Vice President will participate in enterprise-level strategic planning and decision making, demonstrating mastery of marketing and growth strategy and how it fits within Nearmap’s overall business and competitive environment. As a key member of the Marketing leadership team, this individual will translate Nearmap’s corporate objectives into actionable marketing plans, ensuring clear alignment across Marketing, Sales, RevOps, and Product functions.

This leader will guide multiple integrated teams through subordinate managers, fostering operational discipline and measurable performance. The role requires sound judgment in resource allocation, investment prioritization, and long-term planning that drives sustainable business growth.

Key Responsibilities:

Strategic Leadership & Business Alignment

• Define and own the global growth and demand marketing strategy aligned to revenue and pipeline goals
• Participate with senior leadership in enterprise-wide planning, influencing multi-year business strategies and investment priorities
• Build, mentor, and empower high-performing teams across campaign management, ABM, digital marketing, and marketing operations
• Make final decisions on functional strategy and implementation to ensure operational effectiveness and organizational alignment
• Demonstrate sound judgment in long-term planning, resource allocation, and market prioritization to drive sustainable business growth

Revenue Growth and Pipeline Contribution

• Own marketing’s contribution to Sales Qualified Pipeline and revenue targets with full accountability for measurable outcomes
• Drive Sales Accepted Lead generation focused on quality, conversion, and sales partnership · Translate overall business strategy into actionable marketing frameworks that accelerate pipeline velocity and expand into high-value markets
• Develop scalable forecasting, attribution, and ROI models that clearly demonstrate marketing’s business impact
• Address complex and ambiguous challenges by designing new methodologies, performance criteria, and scalable approaches that advance organizational growth

Campaign Management

• Lead integrated, data-driven campaigns that scale awareness, engagement, and conversion across all digital and offline channels · Oversee the digital strategy, ensuring campaigns are optimized for reach, engagement, and conversion throughout the buyer journey

• Partner with Product Marketing, Content, and Sales Enablement to ensure campaigns are differentiated, targeted, and sales-ready

• Collaborate with RevOps and Marketing Operations to optimize MarTech systems such as Marketo, Salesforce, and Apollo, ensuring data accuracy and operational rigor

• Operate with a deep analytical mindset, applying insight and continuous optimization to improve ROI, funnel visibility, and campaign efficiency

Cross-Functional Collaboration and Leadership Impact

• Build consensus across diverse stakeholder groups and influence at the highest organizational levels to achieve unified go-to-market outcomes
• Partner with Finance, RevOps, and Executive leadership on performance reporting, budget management, and strategic investment planning
• Direct multiple functional teams through subordinate leaders, ensuring strategic alignment, executional excellence, and budget stewardship
• Lead through influence to foster operational alignment and excellence across Marketing and adjacent GTM functions

Experience:

• 10 or more years of progressive B2B marketing experience, including at least 5 years leading growth or demand generation in a SaaS or high-growth technology environment
• Proven record of building and leading high-performing marketing organizations that deliver measurable pipeline and revenue impact
• Demonstrated experience driving marketing and sales alignment, pipeline acceleration, and campaign effectiveness
• Deep expertise across campaign management, ABM, marketing operations, and digital channels
• Prior success managing large-scale budgets and influencing multi-year business planning at the executive level

Skills:

• Advanced knowledge of marketing and sales technology ecosystems including Marketo, Salesforce, ABM platforms, and analytics tools
• Strong analytical and financial acumen with expertise in pipeline forecasting, attribution, and ROI modeling
• Ability to develop and operationalize scalable marketing frameworks, processes, and evaluation methodologies
• Exceptional communication and stakeholder management skills, with the ability to influence senior leadership and cross-functional peers
• Strategic thinker with deep operational discipline, capable of turning vision into measurable results
• Strategic, data-driven, and outcomes-focused with a strong bias for execution
• Collaborative and persuasive leader who thrives on cross-functional partnership and team empowerment
• Confident decision-maker with sound judgment and the ability to navigate complex or ambiguous challenges
• Innovative problem solver who drives improvement through creativity and rigor
• Inspires trust and accountability while fostering a culture of excellence and continuous growth

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field required
• Master’s degree (MBA or equivalent) preferred

Additional Information

Why you'll love working at Nearmap:

We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

At Nearmap, you can chart your own career path and see where our journey together might take you. With complex and fascinating work to challenge and inspire you, you might be surprised by the opportunities you discover. We've got so much more to share—come and explore with us!

Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.