Job Description
Reports to: EVP, Chief Marketing Officer
Location: Ann Arbor, Michigan (Onsite)
The VP, Head of Insights will lead the vision and execution of consumer insights, personalization strategies, advanced analytics, and GenAI-driven innovation to enable data-informed decisions across marketing, product, and customer experience. This role is pivotal in shaping Domino’s next era of customer-centric growth.
Key Responsibilities
Consumer Research & Market Intelligence
- Design and oversee consumer research programs (qualitative and quantitative) to uncover behaviors, motivations, and unmet needs.
- Translate complex data into actionable insights that inform brand strategy, product innovation, and media planning.
- Champion the voice of the consumer in all strategic decisions.
Personalization & Customer Modeling
- Drive personalization initiatives leveraging AI-enabled models (e.g., lifetime value, churn prediction, next best action).
- Partner with Integrated Customer Marketing (ICM) to embed personalization across owned media, e-commerce, and loyalty programs.
- Ensure KPIs and measurement frameworks are in place to track personalization impact.
Analytics & Decision Science
- Lead advanced analytics teams to integrate 0P, 1P, and 3P data for predictive modeling and performance optimization.
- Foster a culture of data fluency and insight-driven leadership across the organization.
Generative AI Strategy
- Identify and scale GenAI use cases (e.g., synthetic market research, AI-powered creative optimization, conversational analytics).
- Collaborate with tech and marketing teams to deploy GenAI tools for efficiency and innovation.
- Ensure ethical and responsible AI practices aligned with brand values.
Leadership & Collaboration
- Build and mentor a high-performing team of researchers, data scientists, and AI specialists.
- Facilitate cross-functional collaboration with Marketing, Technology, Operations, and Finance.
- Represent Insights in executive forums and influence enterprise strategy.