Summary:

Marketing firm specialized in representing Fortune 500 companies, including hospitality and consumer brands. Established over 20+ years, and growing conservatively.

Offering:

Hybrid (3 days onsite, 2 days remote), annual employee events, insurance (health, dental), 401k, casual culture

The Role

We are seeking a senior digital growth leader to architect and scale the agency’s digital ecosystem. This is not an IT management position. It is a strategic leadership role responsible for elevating digital rigor, MarTech integration, operational efficiency, and commercial performance across the agency.

Core Responsibilities

Digital Strategy & Architecture

• Own the strategic architecture of our digital ecosystem across CMS, analytics, CRM, automation, and emerging AI frameworks.

• Strengthen tagging, event modeling, and attribution integrity across client accounts.

• Establish structured experimentation and optimization methodologies.

• Ensure digital builds meet standards for scalability, performance, and long-term maintainability.

Growth & Commercial Impact

• Partner with senior leadership to define and execute a forward-looking digital roadmap aligned with revenue goals.

• Lead digital strategy in new business pitches and growth opportunities.

• Improve contribution margin through stronger scope discipline, workflow efficiency, and systemization.

• Identify scalable service offerings within digital, data, and MarTech.

Technical Leadership & Team Development

• Directly manage in-house developers and oversee external technical partners.

• Establish development standards, documentation rigor, and quality control processes.

• Elevate digital fluency across departments including Creative, Media, Strategy, and Client Services.

• Recruit, mentor, and retain high-performing technical talent.

Client & Market Leadership

• Serve as a senior digital advisor to clients, bridging marketing and technical conversations.

• Articulate POVs on digital growth, MarTech integration, data strategy, and AI innovation.

• Provide proactive digital insight during campaign planning and execution.

AI & Innovation

• Champion responsible integration of AI tools to enhance efficiency and output quality.

• Establish governance standards for AI usage.

• Explore opportunities for scalable frameworks and proprietary tools.

Financial & Operational Accountability

• Manage digital profitability and resource allocation.

• Evaluate and negotiate vendor relationships.

• Ensure technical feasibility aligns with scope prior to client commitments.

• Reduce technical debt and improve operational velocity.

Your Profile

• 8–12+ years of digital leadership experience in an agency or growth-focused environment.

• Demonstrated success influencing revenue growth through digital strategy.

• Strong working fluency in CMS architecture, analytics frameworks, CRM and marketing automation platforms.

• Ability to intelligently review development work across modern web technologies.

• Experience managing developers and technical vendors.

• Proven track record improving workflows, systemization, and operational efficiency.

• Executive-level communication skills and strong client presence.

• Commercially aware with experience in pricing, pitching, and protecting margin.