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Sr. Paid Media Specialist - Facebook/Instagram


Sr. Paid Media Specialist - Facebook/Instagram

Dublin, CA
Full Time
  • Responsibilities

    The Senior Paid Media Specialist will be responsible for Vagaro's Facebook and Instagram advertising campaigns. This is a full-time, on-site role for a passionate digital marketing professional keen on managing complex, large scale advertising campaigns.


    • Create and implement effective Facebook and Instagram web and app campaigns across all target markets.
    • Manage audience targeting, ad set structuring, ad copy writing and landing page testing and optimization.
    • Issue campaign and ad set budget recommendations.
    • Collaborate with paid media department members in the production of daily, weekly and monthly paid media reports.
    • Collaborate with graphic designers and video team members in the production of Facebook and Instagram marketing assets.
    • Collaborate with the UX/UI department in designing effective landing pages.
    • Keep pace with and report on SEM industry trends and developments.


    • Superior knowledge of Facebook Web and App Marketing.
    • Solid understanding of Facebook Pixel tracking and Google Tag Manager.
    • Experience deploying and managing the Facebook SDK for App ads.
    • Experience with Ad Placements, Ad Targeting, Custom Audiences and Lookalike Audiences.
    • Experience designing and deploying Facebook re-targeting campaigns.
    • Working knowledge of Google Analytics.
    • Superior copy writing skills.
    • Strong analytical and reporting skills.
    • Ability to work independently and within a team environment.
    • High attention to detail.
    • Excellent time management and planning skills.
    • Working knowledge of Salesforce reporting tools.
    • Advanced Excel skills.

    A Plus:

    • Google Analytics or Google Ads Certification.
    • Experience with Facebook Mobile Measurement Partners.
    • Knowledge of other paid media platforms such as Google Ads or Pinterest.
    • Experience in the Salon, Spa or Fitness Industry.


    • 3+ years of Facebook and Instagram advertising experience.
    • Bachelor's Degree or higher is required.
    • B2B experience a plus.


    • 15 Days PTO
    • 8 Company Holidays.
    • 401 k Retirement plan with matching.
    • Healthcare, Dental & Vision plans for individuals and families.
    • Discounted tickets.
    • Work/Life & EAP
    • Snacks (of course)
    • Awesome Co-Workers!