Are you looking to join a world-class digital marketing team? Do you get excited about creating compelling content and finding new ways to present information?

At Vanco, we are looking for a Content Writer as we spread the word about our best-in-class software solutions that streamline and accelerate payment and program administration for schools, churches and nonprofits.

This role is a content generalist, managing a broad range of Content Marketing activities, with some key responsibility in social media. Overall, the content you create will be for current clients, with the goal of increasing their use of Vanco’s product offering. Your role reports to the Marketing Content Manager and will be integral to Vanco nurturing and maximizing our retained client base.

As a Marketing team, we are highly collaborative and practice Agile marketing, working in two-week sprints. You’ll be joining an exceptional team that will value your contribution and support your growth. You will be in a company culture that treats clients and each other with respect and approach challenges with curiosity, agility and creativity.

What you’ll be doing:

Write optimized web, email, and blog copy, along with long form content marketing assets such as white papers, eBooks, case studies and other projects as needed to support highly converting content marketing strategies

Work with company leadership to plan, write and edit internal communications on a variety of topics

Collaborate with content manager to develop and maintain an editorial calendar that ensures we stay organized as we move with great speed.

Monitor the effectiveness of our content marketing strategy along with content team

Collaborate with team to do appropriate A/B testing, iterative optimization and enhancement of ongoing content marketing and inbound marketing efforts

Research industry trends and best practices to further develop content marketing expertise

Ability to write and develop social media posts (Twitter, Facebook, LinkedIn) around designated themes for different audiences

Schedule social media posts and create timely posts daily as the need arises

Ability to grow social media following and reach

Monitor social media for various brands

Who you are:

You have your BA plus 3-5 years of experience in content marketing, agency copywriting, corporate communications or journalism

You have experience with CMS, preferably HubSpot (must be able to provide examples of work)

You have experience in social media and brand management

You are an excellent copywriter who can capture brand voice within both short-form and long-form content

You demonstrate exceptional ability to clearly and persuasively organize and convey information

You demonstrate a high degree of creative and analytical thinking, able to translate ideas into actions

You collaborate successfully, demonstrating effective interpersonal skills

You are an organized and effective project manager, able to juggle multiple priorities

You feel comfortable working independently in a fast-paced, fluid environment with minimal oversight

You are a successful collaborator with effective interpersonal and cross-functional team building skills, a passion for continuous improvement and striving to be the best

You have strong oral comprehension, able to understand information and ideas presented verbally

You can commute to and work out of our Bloomington, MN office location

What we offer:

100% Employer Paid Health Insurance Base Plan; employee only

Dental, Vision, Life and Accident Insurance

Paid Holidays and 4 weeks PTO

401(k) Plan with employer match

Small collaborative teams where you can impact both outcome and culture

Learning opportunities provided by LinkedIn Learning

Ongoing professional development opportunities and career progression

Volunteer opportunities organized by the company

Casual work environment with fun office events

Office Diner with lots of drinks and snacks