We are looking for a self-driven Email Campaign Specialist to join the Retention marketing team. Our objective is to grow revenue by delivering personalized communications across multiple platforms that improve customer retention and lifetime value. As a member of the Retention marketing team, your primary responsibilities will be to assist in managing large-scale email and SMS marketing campaigns from development to execution.
Responsibilities
- Execute email and SMS marketing campaigns including setup, targeting, testing to deployment, and data monitoring
- Optimize all post-purchase journeys, transactional emails, and campaigns
- Implement personalization and segmentation of emails and SMS messages, scaling them across many audiences
- Upgrade email templates using graphics, personalization, and advanced features
- Ensure design and layouts of emails are optimized, are user- and mobile-friendly, and follow industry policies and best practices
- Proofread emails and SMS messages for clarity, grammar, and spelling
- Ensure proper list hygiene and purge all inactive subscribers
- Maintain clear and consistent communication inside our internal project management tool (Monday)
- Track projects through all phases from requests through approvals to ensure accuracy and timely execution
- Brainstorm customer retention, campaign content, and segmentations independently or alongside other team members
- Analyze email and SMS performance, providing recommendations to improve the effectiveness of campaigns and journeys
- Develop monthly email marketing and SMS calendar, in partnership with the Brand Marketing team and Retention team, based on forecasts, internal findings, and competitive research
- Manage digital marketing campaigns (email, SMS) to maximize the company omnichannel message in collaboration with Brand and Performance Marketing teams
- Manage all assigned projects
Requirements
- 2+ years email marketing work experience, including hands-on experience with HTML/CSS
- Ability to report on metrics and alter plans where needed
- Strong project management skills
- Proficiency in marketing automation technology
- Knowledge of Google Analytics or other reporting tools
- Excellent written communication and copywriting skills
- Strong attention to detail
- Ability to work under tight deadlines, solve problems, and troubleshoot
- Experience with Klaviyo is preferred
- Ready to take the initiative and find solutions when given little direction
- Understanding of digital marketing principles, specifically email marketing best practices
- BS degree in Marketing or relevant field
About Us
Vegamour is a fast-growing, hair wellness company focused on the restoration of hair via safe, effective, plant-based formulas. Hair loss is a sensitive subject, and it shouldn't be. We aim to restore by taking concerns head-on with a 360 approach to hair wellness. How our products are made is as important as what they do so we take pride in a completely cruelty-free process. We also Fair Trade source our sustainably harvested natural ingredients from female-owned enterprises so we can better ourselves and better our world--together.