SUMMARY/OBJECTIVE

Under the supervision of the Marketing Manager, the Marketing Communications Specialist is responsible for planning, creating, editing and publishing written content through multiple marketing and communications channels. Regularly produce copy and content related to branding, ads, direct communications (email, newsletters etc.), presentations, and other social and creative outlets (blogs etc.).

ESSENTIAL FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

· Concept development through execution of digital marketing materials including web, advertising, email marketing, social media etc.

· Create quality content rich in SEO relevancy

· Maintain and update company and brand messaging and positioning standards

· Actively collaborate with design, SEO, and other functional experts to produce high quality assets, and user experience

· Review and edit technical, compliance, and training related documentation

· Develop and manage project plans by conducting product and campaign related discovery sessions, project kick off meetings and status update reports

· Establish communication and content related goals and KPI's for marketing and sales related activities

· Research industry relevant content and communications best practices and trends and share with team members

· Collaborate with 3rd party agencies, affiliates or partners for Public Relations related projects/campaigns to enhance Veracity's marketing presence and reputation

COMPETENCIES, KNOWLEDGE, SKILLS, AND ABILITIES

· Excellent communication – demonstrated ability in written and oral form to communicate ideas effectively. A strong propensity for telling a persuasive and engaging story and value proposition

· Brand awareness – appreciation for and champion of the organization's brand and reputation

· Media outlets and marketing channels - knowledge of and relationship building ability with local/regional/national and other relevant media outlets

· Strategically focused – ahttps://app.breezy.hr/app/c/veracity-insurance-solutions/positions/new/description#bility to identify and qualify/quantify strategic goals, projects and KPI's

· Collaborative – demonstrated ability to work within a team structure to reach a common goal and efficiently closeout projects

· Tools – Microsoft Office Suite, Google Drive, Marketing Automation (email, web CMS etc.), Analytics Platforms (Google, Social etc.)

SUPERVISORY RESPONSIBILITY

This position has no direct supervisory responsibility.

WORK ENVIRONMENT

This job operates in a professional office environment. The role routinely uses standard office equipment such as a laptop, desktop, smartphone, photocopiers, shredders, and filing cabinets. The noise level in the work environment is usually moderate.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is required to use manual dexterity to handle, feel, and operate objects, tools and controls, and reach with hands and arms. This individual is frequently required to stand, talk, and hear. Specific vision abilities by this job include close vision and ability to adjust focus. The employee is required to type, file and lift office supplies up to 20 pounds.

POSITION TYPE/EXPECTED HOURS OF WORK

This position offers a flex start schedule. The regular start time of the shift is between 7:00 a.m. and 8:00 a.m., Monday – Friday. Employee must work 30 hours per week to maintain full time employment status. Occasional overtime is required.

REQUIRED EDUCATION AND EXPERIENCE

1. High School Diploma or GED

2. 2+ years of Marketing experience

3. Bachelor's degree in communications, marketing or business is required.

ADDITIONAL CODE OF CONDUCT COMPETENCIES

To perform the job successfully, this individual should demonstrate the following additional competencies:

Attitude – Demonstrate a positive “can do” attitude; show motivation; must be goal oriented and a self-starter; be “solution-minded” rather than “problem-minded”

Work Ethics – Must be dedicated, responsible, hard-working, and a team player

Oral Communication – Speak clearly with customers and employees in all situations; listen and get clarification; respond well to questions; demonstrate positive response to others

Written Communication – Write clearly and informatively; edit work for spelling and grammar; vary writing style to meet needs; able to read and interpret written information

Professionalism – Approach others in a tactful manner; react well under pressure; treat others with respect and consideration, regardless of their status or position; accept responsibility for own actions; follow through on commitments

Safety and Security – Observe safety and security procedures; determine appropriate action beyond guidelines; report potentially unsafe conditions; use equipment and materials properly

Attendance, Punctuality, Dependability – Be consistently at work and on time; ensure work responsibilities are covered when absent; arrive at meetings and appointments on time, follow instructions, respond to management direction; take responsibility for own actions; keep commitments

SALARY RANGE

$36K + Depending on experience

BENEFITS

Full range of benefits: Medical, Dental, Vision, Life, Disability, 401K with employer match. Generous paid time off and holiday pay