Job Description

Digital Media Associate

DUTIES AND RESPONSIBILITIES:

Veracity Window And Door is a leading home improvement remodeling company, specializing in high quality windows, doors, showers and bath replacement. 

We currently have a successful digital program that we want to take to the next level.  We have big goals for 2023 and are seeking the right qualified person with the ability to manage and increase lead production while lowering ROI.

This marketing position is responsible for driving leads through digital channels. Google ads is our main platform that contains the larges budget and consumes most of our efforts. We also run campaigns with Bing, Taboola Facebook, Houzz and Pinterest, social media and customer database.  

Currently our organic channels are managed by an outside company and that will not change.

Increase lead flow while lowering ROI. Develop successful campaigns and promotions to boost brand awareness and meet the defined KPIs.

Create a budget and manage conversion metrics to achieve competitive customer acquisition costs.

Consistently work to innovate our marketing strategy to drive down customer acquisition costs.

Work with cross-functional leaders to build an industry-leading home improvement customer acquisition and project management platform.

Create and manage remarketing campaigns through email and text campaigns.

Provide creative and functional direction around testing, measurement, and analytics  

REQUIREMENTS:

5+ years of digital marketing experience in related industry or multi-location enterprise organization is required or the equivalent combination of education and experience

5+ years creating, managing, and developing successful Google AdWords campaigns.

2+ years managing marketing budgets.

2 Years planning digital marketing campaigns

Working in home improvement is a big plus.

2 Years Google analytics reporting

Automation experience for tracking campaigns, HubSpot, enterprise marketing automation or ESP experience preferred.

Subject matter expert in text, email marketing and marketing automation

Self-starter with the ability to adapt quickly to changes in strategy when necessary.

Ability to self-organize priorities, and set and work to deadlines, often with limited direct oversight.

Strong proficiency in Office & CRM Software (Ideally Salesforce and/Hubspot

Demonstrated success at building team relationships and partnerships across organizational lines.

Strong oral and written communication skills, comfortable presenting in public settings, organized approach to workflow processes.

Impeccable integrity and a high degree of emotional intelligence.

Team player - willingness to pitch in across the organization.

We offer competitive salaries, experience career growth, and are eligible for benefit packages that include medical, 401k match. With our Sunday property operations office closures, holiday pay, and PTO days, work/life balance is a priority!

Company Description

Experienced Bath and Shower Professional Installer