Job Description
WHO WE ARE:
AT VERGARA MILLER LAW FIRM, WE PROVIDE PERSONALIZED LEGAL GUIDANCE ON HOW TO BEST MOVE CASES FORWARD TO REACH OUR CLIENTS’ IMMIGRATION OBJECTIVES. WE HAVE A PASSION FOR IMPROVING OUR CLIENTS’ LIVES! WE CHANGE PEOPLES’ LIVES EVERY DAY.
WHAT WE OFFER:
WE OFFER A GENEROUS SALARY, A FULL BENEFITS PACKAGE INCLUDING MEDICAL, DENTAL, VISION, 401K, ANDPTO. IN ADDITION, YOU WILL WORK WITH A THRIVING, RAPIDLY GROWING INTERNATIONAL LAW FIRM, WITH LOCATIONS IN 2 CITIES, AND COUNTING!
WHO YOU ARE:
THE VERGARA MILLER LAW FIRM IS HIRING A DIGITAL MARKETING MANAGER, A NEW ROLE AT THE COMPANY. OUR TOP CANDIDATE IS FLUENTLY BILINGUAL IN ENGLISH AND SPANISH, WRITTEN AND SPOKEN, AND HAS RICH EXPERIENCE IN MARKETING TO THE LATINX DEMOGRAPHIC. THEY ARE DATA DRIVEN AND READY TO BREAK OUT THE SPREADSHEETS AND CALENDAR TO CREATE AND EXECUTE A CONSISTENT PLAN AROUND BRAND AWARENESS AND DEMAND GENERATION, SUPPORTING CLIENT ACQUISITION AND GROWTH OF THE VERGARA MILLER LAW FIRM VIA INSTAGRAM, TIKTOK, FACEBOOK, AND OTHER SOCIAL MEDIA PLATFORMS.
QUALIFICATIONS:
COMPREHENSIVE EXPERIENCE WITH GOOGLE ADS, FACEBOOK BUSINESS/ADMANAGER, LINKEDIN, MANYCHAT, INSTAGRAM, TIKTOK, AND OTHER SOCIAL MEDIA.
FLUENTLY BILINGUAL IN ENGLISH AND SPANISH, WRITTEN AND SPOKEN.
WILLINGNESS TO WEAR MANY HATS WHILE THE TEAM GROWS
AT LEAST FIVE (5) YEARS EXPERIENCE IN MARKETING MANAGEMENT AND TWO (2) YEARS MANAGING DIRECT REPORTS
EXPERIENCE WITH ZAPIER IS A PLUS
LEGALLY ELIGIBLE TO WORK IN THE UNITED STATES.
JOB DESCRIPTION
THE DIGITAL MARKETING MANAGER WILL REPORT TO THE COO. IF YOU JOIN OUR TEAM, YOU WILL PLAN AND MANAGE OUR SOCIAL MEDIA PRESENCE AND MARKETING THROUGH SEO, MANAGING OUR PRESENCE ON FACEBOOK, INSTAGRAM, TIKTOK, YOUTUBE, MANYCHAT, ETC. YOU WILL FIND INFLUENCERS ON SOCIAL MEDIA WHO WILL HOST OUR ATTORNEYS AS GUESTS. YOU WILL CONSTANTLY TEST EACH FB AD TO KEEP PRICE PER MESSAGE BELOW $1.00/AD. YOU WILL IDENTIFY AND ADOPT NEW CHANNELS OF COMMUNICATION AND LEAD GENERATION OPPORTUNITIES ON AN ONGOING BASIS AND MAKE PERSONNEL AND BUDGET RECOMMENDATIONS THAT WILL SUPPORT VERGARA MILLER LAW FIRM’S GO-TO-MARKET STRATEGY.
RESPONSIBILITIES
ALL MARKETING RESPONSIBILITIES AT THE VERGARA MILLER LAW FIRM WILL BE UNDER YOUR DIRECTION. YOU WILL MANAGE AND MAINTAIN A SUSTAINABLE MARKETING BUDGET THAT SUPPORTS THE OVERALL REVENUE GOALS OF THE ORGANIZATION. YOU WILL BUILD YOUR TEAM AT OUR FIRM, AND MANAGE THEM TO MEET REQUIRED METRICS. YOU WILL WORK CLOSELY WITH OUR SALES MANAGER TO ENSURE THE SALES PIPELINE IS CONSISTENT AND REMAINS GEARED TOWARD GROWTH.
SUCCESS DEFINITION:
YOU’LL DEFINE YOUR SUCCESS BY THE SUCCESS OF THE FIRM. YOU WILL BUILD DASHBOARDS THAT HELP LEADERSHIP AND YOUR TEAM UNDERSTAND WHAT’S WORKING AND WHAT OPPORTUNITIES EXIST TO IMPROVE MARKETING PERFORMANCE, INCLUDING THE COSTS AND EXPECTED BENEFITS OF THOSE OPPORTUNITIES.
Company Description
At Vergara Miller Law Firm, we provide personalized legal guidance on how to best move cases forward to reach our clients’ immigration objectives. We have a passion for improving our clients’ lives! We are an exciting Immigration Law firm working together to change the lives of our clients!