Job Description

Salary Range: 95-120K Base + Bonus

This position will have an in-office requirement of 2x a week minimum, hybrid, in our Jersey City Location.

About the Role

The Manager, Experiential Marketing exudes passion and a desire to craft strong brand experiences to life at Verisk. Whether it is leading a Verisk event or conference, considering a new Verisk experience in our offices, or piloting a new experiential technology to drive business value, this individual plays a critical role in championing experiential marketing efforts for Verisk.

The Manager, Experiential Marketing leads the connectivity and collaboration across a team of event coordinators, product marketers and strategy team members to bring the Verisk experience to life and reports to the Sr. Director, Experiential Marketing.

The individual should have significant expertise in event planning, event execution, data-driven event analytics and executive communications. They should be proficient in leading experiential event strategies across multiple business units and time zones; have demonstrated success directing event strategy & execution for large, global organizations; and, be viewed as a trusted partner and advisor to C-suite executives and senior leaders.

The right candidate will have demonstrated teamwork and consensus building in his/her work accomplishments and the ability to adapt to an ever-evolving modern marketing landscape. The position is based in Jersey City, NJ.

Overall Responsibilities:

• Develop forward-looking end-to-end experiential strategy designed to boost awareness of Verisk’s expertise, proprietary data, and track record of innovation
  • Drive creative and brand strategy that results in compelling experiences that inspire audiences to connect, learn and collaborate
  • Deliver an enterprise-wide global events calendar including industry, owned and sponsorship events
  • Prioritize (and influence business unit) strategic investments in building experiences that align with Verisk marketing strategies
  • A hands-on experienced individual with a good balance of marketing, business, and leadership competencies, this role requires a significant level of independent thought and an ability to embrace ambiguity and challenge existing norms to exceed goals and objectives of the marketing team
  • Maintain a deep understanding of Verisk’s industries including competitive landscape (and their experiential strategies), businesses, product lines and value propositions
  • Provide leadership in defining, documenting, and communicating key marketing experiential processes, continually working to simplify systems and processes
  • Leverage data to drive decision-making and ROI
• External Experiences (Industry and Verisk owned)
  • Identify new experiences opportunities aligned with Verisk’s brand values and customer audiences, as well as recommendations on what experiences to sunset
  • Translate the events strategy into a corporate marketing experiential plan that encompasses awareness, education and evangelism across Verisk's prospect and customer base
  • Articulate the role and goal of digital and in-person experiences
  • Ability to deliver and drive process improvements that improve event efficiency and quality
• Internal Experiences
  • Influence approach to internal events that expand to encompass experiences that build Verisk’s culture

Qualifications

• Bachelor’s degree required in events, marketing, or related field, or demonstrated equivalent in work experience
• Corporate Events Authority (7+ years)
  • Expert-level delivery and knowledge of best practices related to global event strategy, design and execution, including large scale in-person events, online events including webinars and conferences
  • Proven success leading all aspects of events strategy (event feasibility, design, operations, on-site execution, evaluation) for global organizations
  • Demonstrated expertise in leveraging meeting technologies to produce a high-quality, customer-centric experiences
  • Skilled communicator effective at all levels of the organization
• Data-driven mindset
  • Excellent data-first skills across tracking, measurement and analytics to deliver ROI, insights and strategy recommendations
  • Skilled in event monitoring and tracking tools
  • Experience building and monitoring dashboards that demonstrate ROI and business impact
• Leader of high-performance teams
  • Lead and inspire a team of event managers and experiential team members who are responsible for end-to-end event marketing delivery, including project/budget management, executive engagement, logistical and operational elements, site selection and sponsorships
  • Expert at leading centralized and decentralized teams, developing talent and mentoring direct reports
  • Skilled leader of third-party partners with expertise negotiating vendor contracts for all aspects of exhibits, travel management and meeting planning
• Ability to travel (up to 30%), and work overtime and irregular hours as needed to support business needs
• Skills
  • Innovative and creative thinker: pioneer who embraces bold ideas
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as coach and team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly attempts new experiences
  • Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed and motivated; demonstrates endurance

Additional Information

In 2022, Verisk received Great Place to Work® Certification for our outstanding workplace culture for the sixth year in a row and second-time certification in the UK, Spain, and India. We’re also one of the 38 companies on the UK’s Best Workplaces™ list and one of 18 companies on Spain’s Best Workplaces™ list.

For over fifty years and through innovation, interpretation, and professional insight, Verisk has replaced uncertainty with precision to unlock opportunities that deliver significant and demonstrable impact. From our historic roots in risk assessment, we’ve grown to provide analytic insights that help transform industries focused on some of the world’s most critical areas. Today, the insurance industry relies on Verisk to be, and to make the world, more productive, resilient, and sustainable.

Verisk works in collaboration with our customers and at the intersection of people, data, and advanced technologies. Through proprietary platformed analytics, advanced modeling, and interpretation, we deliver immediate and sustained value to our customers and through them, to the individuals and societies they serve, with greater speed, precision, and scale.

We’re 9,000 people strong, committed to translating big data into big ideas. We help others see new possibilities and empower certainty into big decisions that impact individuals and societies. And we relentlessly and ethically pursue innovation to help move our customers, and the world, toward better tomorrows.

Everyone at Verisk—from our chief executive officer to our newest employee—is guided by The Verisk Way, to Be Remarkable, Add Value, and Innovate.
• Be Remarkable by doing something better each day in service to our customers and each other
• Add Value by delivering immediate and sustained results that drive positive outcomes
• Innovate by redefining what’s possible, embracing challenges, and pushing boundaries

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the 7th consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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