Job Description

ABOUT THE ROLE

Verisk is seeking a talented content strategist with superior creativity and writing ability to join its marketing team. This role will focus on the translating our key capabilities into unifying themes that will rally and align our marketing efforts to drive Verisk into the hearts and minds of key audiences.

The individual will define and help promote the themes that impact our industries to position Verisk as a key thought leader and value provider in these critical areas by authoring content that tells an ongoing thematic story authentic to the Verisk brand.  This critical role will be responsible for developing the brand vocabulary that will position Verisk as the leading provider of technology-driven data analytic solutions serving key industries including insurance, and communicate our vision to stakeholders including customers, internal audiences, potential employees, analyst firms, and investors.

This role is based at Verisk headquarters in Jersey City, NJ and allows for a hybrid work schedule (two days a week in office.)

JOB RESPONSIBILITIES

• Lead annual macro themes process from research, recommendation, approval and execution. Consistently revisit to ensure ongoing importance and “so-what” for key stakeholders
• Own the macro themes editorial calendar and partner with key contributors to ensure a steady stream of relevant content that drives brand awareness and advocacy
• Partner with the business to translate themes into as it connects with go-to-market strategies (internal and external) to ensure we are providing unified messaging
• Write a wide range of communications that support the brand team’s needs
• Be a strong advocate for brand voice, tone, and style requirements
• Communicate and collaborate across teams and with senior leadership

Qualifications

• Bachelor’s degree required in business, marketing or related field
• Related marketing experience
  • o   8+ years professional content/copywriting experience either inhouse or at an agency
  • o   Global B2B experience preferred
  • o   Deep understanding of and demonstrable ability to communicate corporate brand positioning
• Exceptional writing skills
  • An in-depth understanding of brand vocabulary, an ear for language, and knack for writing pithy, insightful copy that connects with customers and succinctly, yet powerfully, communicates brand
  • o   Portfolio that demonstrates strong conceptual thinking
  • o   Strategic writer who has demonstrated prior success developing theme-based content
  • o   Able to express ideas clearly, succinctly, and compellingly, with excellent command of syntax and grammar.
• Data-driven mindset
  • Strong analytical mind to architect a measurable, outcome-based deliverable
• Strategy driven execution
  • Someone who is always aligning tasks and activities with targeted outcomes
• Excellent organizational skills and a metrics driven mindset
• B2B marketing experience, with technology and insurance industry experience a plus
• Superior critical thinking skills
• Skills
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as coach and team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly attempts new experiences
  • Adaptable: able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed and motivated; demonstrates endurance
  • C_ollaborative: demonstrated ability to nurture strong relationships with key stakeholders_
  • Creative thinker: able to quickly shift gears and create experiences applicable for different audiences, with different needs

#LI-LM03 #Hybrid

Additional Information

In 2022, Verisk received Great Place to Work® Certification for our outstanding workplace culture for the sixth year in a row and second-time certification in the UK, Spain, and India. We’re also one of the 38 companies on the UK’s Best Workplaces™ list and one of 18 companies on Spain’s Best Workplaces™ list.

For over fifty years and through innovation, interpretation, and professional insight, Verisk has replaced uncertainty with precision to unlock opportunities that deliver significant and demonstrable impact. From our historic roots in risk assessment, we’ve grown to provide analytic insights that help transform industries focused on some of the world’s most critical areas. Today, the insurance industry relies on Verisk to be, and to make the world, more productive, resilient, and sustainable.

Verisk works in collaboration with our customers and at the intersection of people, data, and advanced technologies. Through proprietary platformed analytics, advanced modeling, and interpretation, we deliver immediate and sustained value to our customers and through them, to the individuals and societies they serve, with greater speed, precision, and scale.

We’re 9,000 people strong, committed to translating big data into big ideas. We help others see new possibilities and empower certainty into big decisions that impact individuals and societies. And we relentlessly and ethically pursue innovation to help move our customers, and the world, toward better tomorrows. Everyone at Verisk—from our chief executive officer to our newest employee—is guided by The Verisk Way, to Be Remarkable, Add Value, and Innovate. • Be Remarkable by doing something better each day in service to our customers and each other • Add Value by delivering immediate and sustained results that drive positive outcomes • Innovate by redefining what’s possible, embracing challenges, and pushing boundaries

VERISK BUSINESSES

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the 7th consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce.  Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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AT VERISK, THE HEALTH AND SAFETY OF OUR PEOPLE IS OUR NUMBER ONE PRIORITY.  EFFECTIVE NOVEMBER 15, 2021, AND SUBJECT TO APPLICABLE LAW, ALL PROSPECTIVE HIRES FOR OFFICE BASED ROLES OR ROLES THAT SUPPORT ANY OF OUR BUSINESSES’ GOVERNMENT CONTRACTS WILL BE REQUIRED TO DEMONSTRATE THAT THEY ARE FULLY VACCINATED AGAINST COVID-19 BY THEIR START DATE, OR QUALIFY FOR A LEGALLY-REQUIRED MEDICAL OR RELIGIOUS ACCOMMODATION TO THIS VACCINATION REQUIREMENT, AS A CONDITION OF EMPLOYMENT. HIRED CANDIDATES WHO DO NOT DEMONSTRATE THAT THEY ARE FULLY VACCINATED AGAINST COVID-19 BY THEIR START DATE, AND WHO HAVE NOT BEEN APPROVED FOR A LEGALLY-REQUIRED MEDICAL OR RELIGIOUS ACCOMMODATION WILL NO LONGER MEET THE REQUIREMENTS FOR EMPLOYMENT AND THEIR OFFERS OF EMPLOYMENT WILL BE IMMEDIATELY RESCINDED, IN ACCORDANCE WITH APPLICABLE LAW.