Job Description
Informa Health & Nutrition is at the forefront of the healthy lifestyle products industry offering a robust portfolio of content, events, data, research, and consultative services. Through its purpose to cultivate a prosperous, high-integrity CPG and retail ecosystem that creates health, joy and justice for all people while regenerating the planet, Health & Nutrition helps businesses identify the people, products, partnerships, and trends that create opportunities for growth.
The Marketing Specialist is responsible for marketing campaigns that engage our audiences across a variety of channels. They will support the Marketing Manager with: Email marketing campaigns, Community/Social media marketing, Marketing materials for special projects, Key performance indicators to track campaign success.
Main Duties & Responsibilities:
Support efforts of the marketing team including (but not limited to):
Collect, organize, proofread, and edit information from different departments
Create, communicate and follow-up on timelines
Coordinate and execute various elements of email campaigns, including design, calls-to-action, and lead generating forms
Work daily with design, sales, operations, registration, and other various internal departments
Qualifications
Essential
· Educated to a bachelor’s degree level or equivalent experience
· BA/BBA with emphasis in Marketing, Business Management or Communications a plus
· 1-2 years’ experience in a marketing or project management role
· Speaks and writes clearly and fluently in English to both individuals and groups
· Intermediate knowledge of Microsoft Office
· Knowledge of Social Media Platforms
· Excellent verbal and written communications skills
· Strong attention to detail and proactive behavior and attitude
· Extremely organized
· Ability to work independently and with a team; comfortable working on multiple projects with ability to meet tight deadlines
· Ability to travel 2-4 times each year to tradeshows and events
Desirable
· Basic/working knowledge of html
· Experience in database systems and project management tools like Quickbase, Workforce, Basecamp, Teams and SalesForce
· Past use of marketing automation tools: Eloqua, Marketo, Exact Target, Hub Spot or similar platforms
· Past use or working knowledge of Adobe Experience Manager, Google Analytics, Adobe Omniture and/or other web analytic tools
· Past use or working knowledge of Adobe Creative Suite (Adobe Photoshop, Adobe Acrobat, Adobe DreamWeaver) and Canva
· Past trade show experience (in-person and/or digital)
Additional Information
_We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. _