Sr. Social Media Specialist  [Hybrid work schedule]

Our client is currently seeking an enthusiastic and highly motivated individual to join as Senior Social Media Specialist.

Duties/Responsibilities:

This position will be responsible for leading a variety of projects and day-to-day company operations including, but not limited to:?

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to engage
• Proactively identify, establish, and develop relationships with key influencers for placements in line with new launches, messaging, PR initiatives, social-specific activations, and more
• Set up and optimize company pages within different digital platforms to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales, product) to manage reputation, identify key players, and coordinate actions
• Work and collaborate with KOLs/Influencers
• May support company communications outside of "traditional" business hours
• Monitor trends in social media channels, tools, and metrics and appropriately apply that knowledge to increase the effectiveness of the program.
• Other relevant duties as assigned by supervisor

Qualifications and Education Requirements

• Bachelor's Degree preferred. Education background in Communications, Marketing,
• Business, New Media, or Public Relations
• Minimum 5 years’ experience in social media marketing or as a Digital Media Specialist
• Excellent writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Bilingual (English, Mandarin) would be a preferred.

Required Skills/Abilities:

• Excellent verbal and written communication skills
• Excellent interpersonal skills
• Strategic problem solver; self-starter; high degree of creativity to find new ways to achieve team goals
• Mastery in, and passion, for all social media channels, including but not limited to FB, Twitter, YouTube, Instagram and TikTok