About the Opportunity

VetEvolve is a network of General Practice and Emergency veterinary hospitals concentrated in the mid-Atlantic. We may seem like many veterinary groups in that we provide valuable operational, human resources and staffing support so our hospital teams can focus on delivering exceptional patient care to the pets in their communities. It’s not what we do that’s unique, it’s how we do it. We live and breathe our core values – Serve, Evolve, Trust. We build relationships with our teams, we honor our commitments, and we are there to support each other, no matter how big the challenge. Learn more about VetEvolve via our website, LinkedIn, and Facebook. Check out the blog pageto read stories of team members who have enjoyed career growth with VetEvolve.

The Digital Marketing Manager is responsible for the digital outreach efforts of all veterinary practices within the VetEvolve network. They help VetEvolve hospitals reach new clientele and remain connected with their current clientele via email, paid search, paid social media, and organic social media marketing campaigns. The Digital Marketing Manager plays a pivotal role in driving the growth and success of our veterinary practices. Our company model brings together a diverse portfolio of practices, each with its own distinct character and community. The mission of this role will be to create and execute effective digital marketing strategies that resonate with our unique practices to attract and retain clients.

VetEvolve has a fast-paced, supportive work environment. Focused servant leaders with entrepreneurial mindsets consistently find ways to excel and grow.

Job Description Overview

Digital Marketing Manager

Responsibilities

• Google Advertising - Develop and deploy paid search campaigns. Includes keyword research, ad copy/content development, location and audience targeting, and weekly budget management.

• Email Marketing - Develop and deploy email marketing campaigns. Includes content creation, custom audience segmentation, schedule management, campaign performance analysis and optimization.

• Facebook/Instagram Advertising - Develop and deploy paid social campaigns. Includes asset development, copywriting, audience segmentation, A/B testing, and weekly budget management.

• Organic Social Media - Oversee team of social media champions within a network of veterinary hospitals, providing guidance on organic content creation. Develop and deploy supplementary content across all hospital social media accounts.

• Business Listing Oversight - Ensure accuracy of information across all business listing sites (Google, Yelp, Apple, etc.). Oversee and report on ratings and reviews.

• Onboarding/Integration - Onboard new animal hospitals onto the marketing platform, integrating existing or setting up new accounts across email, Google Ads, social, website/domain, and other marketing platforms.

• Analytics and Optimization - Monitor campaign performance, analyze trends, measure success (ROIs and KPIs), optimize user experience, and translate data into actionable insights.

• Practice-Specific Marketing

• Collaborate with practice managers and veterinarians to understand the nuances of each practice.

• Develop tailored marketing plans that align with the individual practice’s goals, services, and local community.

• Craft compelling content, including blog posts, social media updates, and newsletters, that highlights each practice’s strengths and offerings.

• Maintain a consistent brand voice across all digital channels for each unique practice.

Core Characteristics

• People-focused Team Player – Servant leader. Values differences and unique strengths of each individual and team. Excellent listening skills and follow-through. Fosters collaboration.

• Emotionally Intelligent – Navigates complex interpersonal dynamics independently, builds strong collaborative relationships and resolves conflicts with empathy. Strong awareness of personal growth areas; seeks guidance from others and uses their feedback to grow.

• Entrepreneurial Mindset – Leverages experience, resources, and team members to efficiently identify and execute initiatives.

• Tenacious & Self-Driven – Operates with high levels of stamina and confidence. Steadfast determination to overcome obstacles. Resilient. Identifies and confronts points of friction and collaborates with team to identify solutions.

• Flexible – Embraces innovation and adaptation as fundamentals of success. Adapts strategy and approach appropriately based on urgency and importance of tasks.

• Exemplifies VetEvolve’s Core Values - Serve, Evolve, Trust

Requirements (Role Specific)

• Min 6 months managing Google Ads from start to finish with intermediate/expert-level understanding of tool (approach, vernacular, nuances)

• Min 1-2 years in digital marketing or roles in areas like SEO, SEM, content creation, email marketing, social media, and display advertising

• Strong knowledge of SEO and web analytics tools (e.g., Google Analytics 4)

• Experience developing and managing campaigns for different digital marketing channels

• Expertise in developing and managing paid search and social media marketing campaigns

• Expertise in developing and managing email marketing campaigns

Requirements (Travel)

• Almost exclusively remote with occasional travel (anticipated to be no more than 2x/year for internal meetings)

Compensation range

• $65K-$75K based on experience level

• Discretionary bonus - up to $5,000 per annum