You are a sales architect first. You build the roadmap. You create structure. You design the culture that drives performance.

This VP of Sales / Sales Team Leader role offers the opportunity to step into a company that has served its communities for more than 70 years and build a modern, high performing outside sales organization from the ground up. Deeply embedded in the markets it supports, the organization has built its reputation through long-standing customer relationships and a strong local presence—but now needs a leader who can translate that foundation into a scalable, intentional go-to-market strategy.

Reporting directly to the company’s top decision-maker, this leader will define and execute a sales strategy that positions the company to reach its 100-year milestone.

VP of Sales / Sales Team Leader – You Will:

• Build and execute a comprehensive sales roadmap across luxury home, multifamily, and repair/remodel markets
• Architect the structure of the outside sales organization, including territories, segmentation, and coverage models
• Lead, hire, and develop a high-performing outside sales team aligned to a clear go-to-market strategy
• Adopt the “own the customer” mindset building deep, long-lasting partnerships with clients and key vendors that keep all stakeholders aligned
• Define and implement standardized sales processes, pipeline management, and disciplined execution rhythms
• Establish clear KPIs, performance metrics, and activity standards tied to roadmap milestones and growth objectives
• Design and reinforce a proactive, field-driven sales culture focused on new business development and market expansion
• Spend time in the field and across departments to truly ensure the sales strategy aligns with operational realities and customer experience
• Build targeted strategies for new market development and customer segment expansion
• Monitor pipeline health, forecasting accuracy, and revenue performance to ensure consistent execution against the sales roadmap
• Partner with executive leadership to align sales structure, investments, and growth priorities with overall company objectives

VP of Sales / Sales Team Leader – You Have (Required Skills, Experience & Team Fit):

• Proven ability to design and implement a sales roadmap that drives measurable revenue growth
• A love of developing optimal, high-performing, field-based sales teams
• Innately possess strong human intelligence and a genuine passion for building relationships, naturally seeking to understand, motivate, and connect
• Demonstrated success creating scalable sales processes, performance metrics, and accountability systems
• Ability to think strategically while executing tactically, translating vision into clear plans and daily activity
• Confidence to assess talent, make structural changes, and elevate overall team performance
• Experience expanding into new markets with intentional go-to-market strategy
• Strong business acumen and curiosity, with the ability to diagnose gaps and design effective solutions
• History of partnering with executive leadership to align sales strategy with broader business goals
• Background in performance-driven industries such as software, automotive, or other consultative sales environments (building materials experience is not required)
• Resilience, grit, confidence, empathy, active listening skills, and a sense of humor

VP of Sales / Sales Team Leader – Benefits for You:

Your compensation for this VP of Sales / Sales Team Leader role will be in the range of $160,000 to $220,000 base salary, with flexibility for the right sales executive. Health, dental, vision insurance, 401k and paid time off offered.