Job Description

We’re looking for a strategic, execution-oriented VP of Industry Product Marketing to fuel IFS’s go-to-market success for our priority industries. You’ll build and scale a high-performing team that creates category leadership, fuels pipeline and ARR, and elevates our “Moment of Service” brand through industry narratives, campaigns, and customer evidence.

What you’ll do

• Voice of market: Bring competitive, buyer, and regulatory insights back to Product and Strategy to inform IFS Cloud roadmaps and win themes. Regularly interview customers to unearth deep customer insights.
• Own industry GTM strategy & messaging: For each priority industry (e.g., Aerospace & Defense, Energy/Utilities/Resources, Manufacturing, Service, Telecommunications) across the IFS Cloud Suite (ERP, EAM, FSM) and IFS.ai, define sub-segments, ICPs and differentiated value-based messaging.
• Build & lead the team: Hire, coach, and manage a global team of industry product marketers. Establish OKRs tied to pipeline, win rate, and revenue targets.
• Pipeline-first campaigns: Partner with Campaigns/Demand Gen to launch full-funnel, industry-specific campaigns (ABM, digital, events) that create SQLs and accelerate deals.
• Sales partnership & enablement: Identify and package repeatable GTM plays expressed through sales playbooks, competitive battlecards, and customer stories. Enable AEs, solution consultants, and partners to sell across ERP/EAM/FSM value. Ensure that industry product marketers help accelerate enterprise deals by acting as industry/domain experts.
• Thought leadership: Provide thought leadership ideas, themes and concepts to the content marketing team, who will develop long-form content marketing assets. Ensure that thought leadership is tightly aligned to industry pain points (project, asset, and service lifecycle), proof-of-value content (TCO/ROI), and analyst-ready narratives. Act as industry spokespeople at conferences, events, analyst/press briefings.
• Analyst & PR alignment: Partner with AR/PR/Comms to shape industry evaluations and share outcomes.
• Customer evidence & advocacy: Source, develop, and scale customer stories and references by industry. Turn outcomes into repeatable plays and proof points.
• Partner & ecosystem GTM: Collaborate with SIs, VARs, hyperscalers, and ISVs on joint industry solutions, offers, and field motions.
• Forecasting & performance: Drive industry GTM plans and ensure budgets, dashboards, and readouts are in place to deliver performance. Ensure clear attribution with RevOps and Finance.

What We’re Offering

• Salary Range: $200,000-225,000 plus bonus
• Flexible paid time off, including sick and holiday
• Medical, dental, & vision insurance
• 401K with Company contribution
• Flexible spending accounts
• Life insurance and disability benefits
• Tuition assistance
• Community involvement and volunteering events

Qualifications

What You’ll Bring

• 12+ years in B2B enterprise software product marketing, including 3+ years building vertical/industry marketing programs at scale. Minimum of 3 years of experience at a VP level in a SaaS company.
• Deep familiarity with asset- and service-centric industries. Experience marketing solutions spanning ERP, EAM, and/or FSM strongly preferred.
• Proven record delivering pipeline and revenue impact via integrated, account-based industry campaigns.
• Exceptional storytelling and content chops – able to translate complex capabilities (e.g., Industrial AI, cloud platform advantages) into crisp value for specific buyers.
• Ability to create partnerships with Sales, Product, AR/PR, and Alliances. Comfortable presenting to C-suite customers and analysts.
• Data-driven operator who sets clear OKRs, and comfortable providing direction and leadership over matrixed and fragmented teams.
• People leader who hires well, coaches for impact, and builds an inclusive, high-trust culture.
• Entrepreneurial mindset - ability to seamlessly shift between strategy and execution, bias for action, and player/coach unafraid to “roll up their sleeves” if needed
• Bachelor’s degree required. MBA or equivalent experience a plus.
• Ability to travel 25–35% globally for customers, events, and team leadership.

Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer