LSG, an impact agency specializing in brand building, corporate reputation management, and public affairs, seeks a vice president to lead the strategy, innovation, and performance of all paid media initiatives across digital and traditional channels. This role is ideal for a seasoned media executive who thrives at the intersection of strategy, analytics, and creative storytelling — someone who can drive measurable growth while working with clients to reach their goals leveraging multiple platforms.

This is a hybrid role based in our downtown DC office Monday-Thursday, with remote work available on Fridays.

Key Responsibilities

Strategic Leadership:

• Develop and execute overarching paid media strategies aligned with objectives, brand positioning, and budget.
• Oversee integrated media planning across paid search, paid social, display, video, programmatic, streaming, out-of-home and emerging channels.
• Partner with client team to deliver proposals and concepts that align with a client's goals.

Performance & Optimization:

• Oversee ROI-focused media planning and execution with clear KPIs and attribution models.
• Oversee testing frameworks (creative, audience, platform mix) to continuously optimize performance.
• Champion a data-driven approach, ensuring insights and analytics to ensure client growth.

Team Leadership & Development:

• Educate, coach, and lead colleagues.
• Foster collaboration across internal teams and agency partners to maximize campaign impact.
• Cultivate a culture of innovation, accountability, and continuous learning.

Budget Management:

• Oversee management of campaign budgets ranging from small to multimillion-dollars and ensure optimal allocation across channels.
• Partner with across team to forecast, monitor, and report on spend and performance.

Business Development & Client Growth:

• Partner with senior leadership to identify, pursue, and secure new business opportunities.
• Serve as a subject matter expert in paid media during pitch processes and client presentations.
• Collaborate to develop strategic media proposals to drive new business.
• Build and maintain trusted relationships with clients to identify opportunities for account expansion and cross-channel integration.
• Represent the organization at industry events and conferences to enhance visibility and support lead generation efforts.

Industry & Innovation:

• Stay ahead of media trends, technologies, and platform innovations.
• Build and maintain strong relationships with key media partners and vendors.
• Identify and test new opportunities in emerging platforms, tools, and data solutions.

Qualifications

• 8-12 years of progressive experience in paid media strategy and execution across digital and traditional channels.
• Proven track record leading integrated, high-impact advocacy media campaigns.
• Deep understanding of paid media tactics, channels, performance marketing metrics, data analytics and reporting.
• Expertise with major platforms including Google Ads, Meta, LinkedIn, TikTok, programmatic and an understanding of how tactics work best together to achieve client goals.
• Strong leadership and communication skills, with experience presenting to and managing clients, leading paid media teams and cross-functional initiatives.
• Collaborative, hands on, team player who is eager to assist in building a team within a growing agency.

What We Offer

• Base salary: $170,000 - $190,000 per year, plus annual performance bonus eligibility
• Comprehensive benefits package including health, dental, and vision insurance
• 401(k) with company matching
• Wellness stipend