Job Description
We are looking for a Vice President of Marketing for our company, who will lead and develop the marketing strategies to drive growth, increase revenue, and establish the brand identity. You will work closely with the executive team, sales, innovation, and corporate services (recruitment & employee experience) to align marketing initiatives with business goals.
Responsibilities:
- Develop and execute a comprehensive marketing plan to increase brand awareness, generate leads, and accelerate the sales pipeline.
- Lead the development of our brand positioning, messaging, and voice to differentiate our company from competitors and establish a strong brand identity.
- Develop and manage a team of marketing professionals to execute campaigns, manage budgets, and analyze results.
- Collaborate with sales and product teams to develop and execute marketing campaigns, collateral, and sales enablement tools that resonate with our target audience.
- Manage and optimize our online presence, including our website, social media, and other digital channels.
- Analyze market trends and customer insights to identify new opportunities for growth and optimize marketing campaigns.
- Attend industry events and conferences to represent our company and network with potential clients and partners.
- Develop and manage marketing budgets to ensure the maximum return on investment.
- And perform other duties as may reasonably be required in alignment with the purpose of the role.