Vice President of Marketing – General Contractor
Location: Miami, FL
Industry Requirement: Experience in construction or related professional services required

Overview:
A dynamic and TOP ENR general contracting firm based in Miami is seeking a strategic, hands-on Vice President of Marketing to lead the company’s marketing function across high-rise commercial and high-end residential sectors.

This executive-level role will be responsible for setting the firm’s marketing vision, leading brand strategy, overseeing internal and external communications, and driving integrated marketing initiatives that support business development and firm-wide growth. The Vice President of Marketing will serve as a key member of the leadership team and collaborate closely with operations, preconstruction, and business development teams.

Key Responsibilities:

• Develop and lead the execution of a comprehensive marketing strategy and budget

• Oversee Account-Based Marketing (ABM), brand development, digital marketing, and public relations

• Partner with pursuit teams to support strategic project opportunities

• Manage CRM platforms (Unanet or similar) and leverage analytics to guide marketing decisions

• Ensure cohesive brand presence across all media channels

• Support talent branding and internal communications efforts

• Lead internal marketing staff and manage vendor relationships

Qualifications:

• 10+ years of marketing leadership experience, ideally within a general contracting or construction-related environment

• Proven track record in B2B marketing, ABM strategy, and CRM-based campaign management

• Strong leadership, strategic planning, and team management skills

• Familiarity with the South Florida construction market is preferred

Why This Role:
This is a unique opportunity to shape the marketing direction of a respected and growing general contractor in one of the country’s most competitive and design-forward markets.