Benefits:

Bonus based on performance

Competitive salary

Dental insurance

Health insurance

Opportunity for advancement

Paid time off

Vision insurance

Position Overview:

We’re not looking for someone to simply manage vendors. We’re looking for a creative builder and hands-on marketing architect — someone who knows how to create buzz, inspire franchise owners, and execute strategic plans that generate measurable growth.

This is a critical leadership role where you’ll be responsible for national brand strategy and lead generation while also supporting and energizing franchise owners to market effectively in their communities. You'll be the voice of our brand and the catalyst for franchise marketing success.

You must be a doer and a thinker: someone who rolls up their sleeves to execute while seeing the big picture and steering strategy. If you love building brands, creating customer excitement, and enabling business owners to thrive — we want to hear from you.

Key Responsibilities:

Lead Generation & Demand Creation

Build and optimize integrated marketing campaigns across digital, social, search, email, and local advertising to drive qualified leads

Manage PPC, SEO, LSA, paid social, organic content, retargeting, and email nurture workflows

Track performance metrics and continuously optimize for cost-per-lead, lead-to-sale, and ROI

Brand Buzz & Customer Engagement

Design and execute marketing campaigns that create word-of-mouth excitement and organic buzz

Develop brand moments that inspire sharing and user-generated content

Launch community-driven, experiential, or guerrilla-style campaigns to elevate local presence

Produce high-impact content, contests, PR stories, and referral campaigns that get people talking

Franchise Owner Engagement & Enablement

Develop scalable toolkits, marketing playbooks, and campaign assets for franchisee use

Train, coach, and energize franchise owners to execute local marketing plans with confidence

Host ongoing webinars, calls, and support sessions to ensure alignment and drive adoption

Partner with franchisees to brainstorm, test, and implement grassroots campaigns in their markets

Build incentive programs that reward high-performing local marketers and brand advocates

Brand Strategy & Franchise Marketing

Define and evolve national brand positioning, messaging, and visual standards

Ensure consistency across local and national marketing materials, websites, and campaigns

Support franchise development efforts by building strong B2B marketing assets and campaigns

Team & Vendor Leadership

Lead internal team members and external agency/vendor relationships

Manage budgets, timelines, and deliverables with accountability to performance KPIs

Present insights, campaign results, and new initiatives to executive leadership

Qualifications:

7+ years in marketing with 3+ years in a leadership or director-level role

Experience with multi-location, franchise, or home services brands

Hands-on expertise in digital marketing (Google Ads, Facebook/Meta, SEO, email automation, LSA, etc.)

Proven success in building high-converting, buzz-worthy marketing campaigns

Experience working directly with franchise owners and their teams

Excellent communicator with ability to build buy-in and inspire engagement

Creative mindset with hands-on execution capabilities

Familiarity with marketing tech (HubSpot, HighLevel, GA4, Canva, ClickFunnels, etc.)

Highly organized, proactive, and resourceful

Bonus Points For:

Experience launching national campaigns across multiple markets

Background in home improvement, roofing, HVAC, or consumer services

Event, PR, influencer, or reputation marketing experience

Training or enablement experience for franchisees or small business owners

About Honest Abe Roofing:

Honest Abe Roofing is one of the fastest-growing residential roofing franchises in America. With a mission to deliver top-tier roofing services through an unbeatable customer experience and an industry-leading franchise model, we’re building a national brand with deep local roots. We are now looking for a driven and versatile marketing leader to join our team and help take our brand, lead generation, and franchise growth to the next level.

What We Offer:

Competitive base salary + performance-based bonus

Growth opportunity within a rapidly scaling national brand

A fast-paced, entrepreneurial, and supportive culture

The ability to leave your fingerprint on a brand in hyper-growth mode

Apply Today

If you’re passionate about marketing, love empowering business owners, and thrive on seeing your work drive real-world impact, this is your chance to join a brand with purpose and momentum. Help us build Honest Abe Roofing into the most talked-about name in home services.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Honest Abe Roofing Corporate.