Vice President of Marketing

Location: Dallas, TX
Private Equity–Backed Healthcare / Behavioral Health Organization

The Opportunity

We’re partnering with a mission-driven, private-equity-backed healthcare organization operating in the behavioral health space, and entering an exciting new chapter of growth. The organization is seeking a Vice President of Marketing to help expand access to care by building a thoughtful, modern, and data-driven growth engine.

This is an opportunity for a senior growth leader who wants their work to truly matter — combining commercial rigor with purpose. You’ll sit at the executive table, partner closely with leadership, and play a critical role in ensuring the organization grows responsibly, sustainably, and always with the patient and family experience at the center.

What You’ll Be Doing

• Lead the company’s end-to-end sales and marketing strategy, owning growth from awareness through intake and service start
• Build and scale a balanced, omnichannel growth engine, including digital marketing, brand, outreach, and in-person engagement
• Establish clear metrics, dashboards, and insights that bring transparency to performance and decision-making
• Partner with executive leadership on annual growth planning, budgeting, and forecasting
• Advance innovation through AI-enabled marketing, personalization, and emerging acquisition channels
• Guide brand positioning and messaging that is empathetic, trustworthy, and compliant in a healthcare environment
• Collaborate closely with operations, intake, and people teams to ensure growth aligns with capacity, staffing, and patient experience
• Develop and mentor senior sales and marketing leaders, fostering a culture of accountability and collaboration
• Ensure all marketing and outreach practices meet the highest standards of ethical, compliant healthcare marketing

Who You Are

• A proven sales, marketing, or growth leader with 10+ years of experience
• Energized by building teams and systems — not just hitting numbers
• Comfortable blending strategy, analytics, and hands-on execution
• Experienced in digital demand generation, performance marketing, and attribution
• Familiar with the nuances of healthcare, behavioral health, or other regulated service environments
• A collaborative, steady leader who builds trust across functions
• Bachelor’s degree required; advanced degree preferred

Why This Role Is Compelling

• A chance to help expand access to behavioral healthcare while driving meaningful enterprise growth
• Backed by one of the best PE sponsors in the business
• High-visibility role with real influence and executive partnership
• Opportunity to build and modernize the growth function, not inherit a rigid playbook
• Competitive compensation with performance-based upside

*Candidates must be eligible to work in the US as well as meet the qualifications listed above in order to be considered for the Vice President of Marketing job.