Job Description

The VP of Marketing will oversee brand positioning, demand generation, product marketing, digital strategy, customer engagement and integrated event marketing (including conferences, and hosted events). This leader will also be responsible for driving account-based marketing (ABM), content strategy, creative development and webinar programming, ensuring a cohesive and high-impact go-to-market approach across all channels while aligning closely with sales, product and executive leadership. We are an AI-forward organization. We have made a deliberate organizational commitment to adopting and scaling agentic AI tooling across all functions. We expect every member of our team to engage with these tools not as optional enhancements, but as a core part of their daily practice.

Essential Duties and Responsibilities:

Including, but not limited to the following:

Strategic Leadership

• Develop and execute a comprehensive marketing strategy aligned with company growth objectives
• Position PracticeMatch as a market leader in healthcare recruitment solutions
• Partner with executive leadership to define go-to-market strategies and expansion opportunities
• Partner closely with sales leadership to align marketing and revenue goals that support sales enablement
• Identifies opportunities to transition repetitive, or time-intensive processes to AI-assisted or fully automated workflows, while maintaining appropriate human review checkpoints to ensure quality, accuracy, and compliance without compromising output integrity.
• Actively participates in the organization wide, ongoing effort to move from manual BU operational processes to AI-augmented and automated equivalents. Partners with cross-functional teams to evaluate, pilot, and scale AI transitions.

Demand Generation & Growth

• Drive pipeline growth through integrated marketing campaigns across digital channels, events, webinars and strategic partnerships
• Develop and execute account-based marketing strategies targeting key healthcare systems and enterprise clients
• Optimize lead generation, conversion funnels, and customer acquisition strategies
• Implement data-driven marketing initiatives to improve ROI and customer lifetime value

Brand & Communications

• Lead brand strategy, messaging, and positioning across all channels
• Oversee content strategy and development, including thought leadership, case studies, whitepapers blogs, and multimedia assets
• Ensure alignment of content and creative with demand generation, SBM and sales enablement initiatives
• Drive corporate communication activities and manage public relations efforts

Digital Marketing & Analytics

• Oversee SEO/SEM, paid media, email marketing, social media, and marketing automation
• Leverage analytics to track performance, optimize campaigns, and inform decision-making
• Manage CRM and marketing technology stack

Product & Customer Marketing

• Collaborate with product teams to define value propositions and launch strategies
• Develop targeted messaging for healthcare employers and physician candidates
• Enhance customer experience through lifecycle marketing and engagement strategies
• Support ABM efforts with highly personalized messaging and content journeys

Events, Conferences

• Develop an integrated event marketing strategy that aligns with demand generation and revenue goals
• Ensure conferences and events are leveraged as a key channel for lead generation, brand building and customer engagement
• Evaluate event performance and ROI, optimizing future event strategy and investment

Team Leadership

• Build, mentor, and lead a high-performing marketing team
• Foster a culture of innovation, accountability, and continuous improvement
• Manage agency relationships and external vendors

Qualifications

Education and Training Required:

• Bachelor’s degree in marketing, business, or related field required (MBA preferred)

Minimum Experience:

Required

• 8+ years of progressive marketing leadership experience
• Proven track record of driving growth in B2B or healthcare-related industries
• Strong expertise in digital marketing, demand generation, and brand strategy
• Experience managing and scaling high-performing teams
• Analytical mindset with proficiency in marketing analytics and reporting
• Proven success with account-based marketing strategies

Preferred

• Experience in healthcare recruitment, staffing, or SaaS platforms
• Familiarity with physician hiring trends and healthcare systems
• Experience with marketing automation and CRM platforms
• Experience managing conferences, webinar strategy and events

Knowledge, Skill, Ability:

Knowledge

• Deep understanding of B2B and B2C marketing strategies, particularly in healthcare, recruitment, or SaaS environments
• Knowledge of digital marketing channels including SEO/SEM, paid media, email marketing, social media, and content marketing
• Familiarity with lead generation, funnel optimization, and customer acquisition strategies
• Understanding of marketing analytics, KPIs, and performance measurement tools
• Knowledge of CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
• Awareness of healthcare industry trends, physician recruitment dynamics, and regulatory considerations
• Understanding of brand development, positioning, and competitive market analysis

Skills

• Strategic planning and execution with the ability to translate vision into measurable outcomes
• Strong leadership and team management skills, including coaching and developing senior marketing professionals
• Advanced analytical and problem-solving skills with a data-driven decision-making approach
• Excellent communication and storytelling skills, both written and verbal
• Proven ability to drive demand generation and revenue growth
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously
• Expertise in cross-functional collaboration, especially with sales, product, and executive teams
• Ability to optimize marketing campaigns for performance and ROI

Abilities

• Think strategically while executing tactically in a fast-paced, growth-oriented environment
• Analyze complex data sets and translate insights into actionable strategies
• Influence and align stakeholders at all levels of the organization
• Adapt quickly to market changes and evolving business priorities
• Build and scale high-performing marketing teams
• Balance creativity with data-driven rigor
• Manage budgets effectively and allocate resources for maximum impact
• Drive innovation and continuous improvement across marketing functions

Additional Information

A career opportunity with PracticeMatch offers competitive wages, and benefits such as:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Days

*M3 reserves the right to change this job description to meet the business needs of the organization

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