Job Title: Vice President of Marketing

Department: Marketing and Communications

Reports To: President and Chief Executive Officer

Category: Exempt, full time

The Dallas Foundation

The Dallas Foundation is a community foundation that brings together people, ideas, and investments in Greater Dallas so individuals and families can reach their full potential. Working closely with our donor partners, we share our expertise, leadership, and the opportunities to co-invest in solutions that match their interests and make a meaningful difference. We also support programs that benefit children ages birth to 3 as well as those that advance equity and inclusion, ensure community and economic resilience, and enhance our community’s nonprofit ecosystem, prioritizing partnerships that reduce inter-generational poverty and meet today’s pressing needs while positioning Greater Dallas for a brighter, more equitable tomorrow.

Position Summary:

As the Foundation plans to celebrate its centennial in 2029, the Vice President of Marketing will lead the direction and coordination of strategic marketing. This includes but is not limited to external communications, media and public relations, marketing strategy execution, community engagement, and crisis management. With direction from the CEO, the ideal candidate will articulate, execute, and advance the Foundation’s value proposition, strategic goals, and marketing efforts that align with the Foundation's mission and goals. This role will also implement a clear, passionate, and innovative vision for marketing communications, which includes digital content, social media, video, graphic design, and photography with the goal of growing the visibility of the Foundation in the community and engaging new partnerships with the Foundation’s target audiences, which include financial advisors, prospective donors, and “next generation” philanthropists.

Duties and Responsibilities:

To excel in this role, the ideal candidate must demonstrate proficiency in fulfilling each essential duty and responsibility. These include the following:

Strategic Planning and Leadership

• Develop and implement a comprehensive marketing strategy to advance the Foundation's mission and goals in preparation for its centennial in 2029.

• Collaborate with the Senior Management Team to align marketing initiatives with organizational objectives, particularly coordinate with the Vice President of Programming to align centennial activities and events.

• Lead the marketing team, helping to foster a culture of innovation and continuous improvement.

Brand Management

• Ensure consistent branding and messaging across all communication channels.
• Oversee and contribute to the creation and maintenance of marketing materials, including brochures, reports, newsletters, and digital content.
• Monitor and enhance the Foundation's public image and reputation.

Digital Marketing and Social Media

• Develop and manage digital marketing strategies, including website, social media, email campaigns, and online advertising.
• Analyze digital metrics to optimize campaign performance and engagement.
• Manage, segment, analyze, and update email campaign mailing lists to optimize engagement and deliverability.
• Oversee and evaluate relationships with marketing and communication vendors and contractors.
• Stay current with digital marketing trends and best practices.

Donor Engagement and Fundraising Support

• Work closely with the Philanthropic Partnerships team to create marketing strategies that support fundraising goals.
• Develop campaigns and materials to attract and retain donors and partners.

Public Relations and Media Relations

• Build relationships with media outlets and journalists.
• Support the President & CEO in her role as the Foundation's spokesperson.
• Develop and distribute press releases, media kits, and other PR materials.
• Manage crisis communication strategies, as needed.

Community Outreach and Partnerships

• Foster relationships with community organizations, businesses, and stakeholders to promote the Foundation's initiatives.
• Represent the Foundation at community events, conferences, and public speaking engagements.
• In conjunction with the Vice President of Programming, identify and pursue opportunities for partnerships and collaborations.

Supervisory Responsibilities:

The Creative Services Manager, and additional staff TBD.

Qualifications:

The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Aligned with The Dallas Foundation’s Organizational Values.
• Proven track record of developing and executing successful external marketing strategies
• Successful performance with skills in leadership, analytical and creative problem solving, verbal/written communications, influence management and negotiation, work planning and organization, team collaboration, conflict resolution and confidentiality, and the ability to motivate and gain cooperation from others.
• Strong team player with the ability to lead, partner, and negotiate with cross-functional teams to successfully deliver timely results.
• Great at building and maintaining relationships, fostering an environment of mutual respect, understanding, and trust. Proven leadership experience in navigating multiple key stakeholders to gain strategic alignment.
• Ability to inspire and motivate a team - cultivate or attract the best talent in the marketplace across key functional areas; support a dedicated and collaborative culture; ability to motivate a team around a vision.
• Ability to prioritize tasks and projects, multitask, manage time effectively, and work autonomously on projects with minimal oversight.

Education/Experience:

• Bachelor’s degree from a 4-year university or college.
• Master’s degree from a 4-year university or college preferred.
• 10 years’ experience in marketing and communications, primarily in the nonprofit or community foundation sector, with five years at a senior management level.

Physical Requirements:

The physical requirements and work environment are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.

• Moderate noise level
• Occasional standing and lifting of at least 5 pounds
• Prolonged period sitting at a desk and working on a computer

Work Environment:

The Dallas Foundation supports a hybrid work environment where all employees are expected to work in the office Tuesdays through Thursdays, with optional remote work on Mondays and Fridays. Microsoft Office applications form the primary digital workplace along with Foundant Technologies’ CommunitySuite, Grants Lifecycle Manager (GLM), and Scholarship Lifecycle Manager (SLM).

Benefits:

Benefits include medical, dental, and vision insurance as well as a 401(k) program, with employer match, and paid time off.

Applying:

The Dallas Foundation is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging.