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Web Marketing Manager

Victorious

Web Marketing Manager

San Francisco, CA
Full Time
Paid
  • Responsibilities

    Job Description

    Here at Victorious, we are no strangers to optimizing websites for peak performance. Day in and day out, our shared goal as a company is to empower and enable our customers to reach as wide an audience as possible through SEO. We know the diligence required to continuously improve a site's efficiency and effectiveness, and it's a job we take very seriously. 

    While we focus on the needs of our customers, we're looking for someone to take the wheel when it comes to our own website's optimization, especially going beyond SEO. Victorious is searching for our first Web Marketing Manager. The ideal candidate will be passionate about the process of making a site dynamic, personalized, and up-to-date, love digging into user experience and CRO, understand the power of incremental, continuous improvement, and will be excited to tackle these opportunities with us. 

    We are open to applicants across the United States, as this is a remote-flex opportunity._ _

     

    PRIMARY RESPONSIBILITY:

    To optimize the effectiveness of the Victorious website by continuously improving the user experience for our target audience segments.

     

    YOU'LL ALSO BE RESPONSIBLE FOR: 

    • Managing ongoing improvements to the Victorious website, ensuring that the site is on-brand, up-to-date (including both on-site updates as well as back-end maintenance), and converting leads
    • Creating high-performing landing pages, and continually optimize new and existing pages to grow conversions through PPC, paid media, and other marketing campaigns
    • Crafting a website optimization strategy that focuses on the user experience, using A/B testing, personalization, and dynamic content to improve user journeys and target key audience segments. 
    • Strategizing, implementing, and managing our internal SEO campaign, driving optimizations for search while continuing to improve and optimize its user experience
    • Staying up-to-date on the quickly-evolving digital marketing landscape, adding new marketing tools that extend the functionality of our website and help us better data-drive its effectiveness
    • Managing outsourced web development and design, keeping them on budget and aligned with our goals and expectations.

     

    REQUIRED SKILLS &  EXPERIENCE:

    • At least 3 years of experience in a web-based marketing strategy role
    • Extensive experience managing a Wordpress website, including using tools and plugins to extend the functionality of the site
    • Proficiency in Google Analytics, Google Tag Manager, and Google Search Console
    • Experience using data to personalize the web experience using modern digital marketing tools
    • Experience with A/B testing in Wordpress and Unbounce
    • A proven ability to create an engaging user experience that converts
    • Experience integrating HubSpot into Wordpress
    • Experience using Unbounce to support targeted PPC campaigns

    KEY CULTURE TRAITS: _ _

    • YOU ARE SELF-MOTIVATED. You don't need to be tightly managed to be successful, yet you understand the importance of following processes and communication. You don't need to be fired up; you're self-motivated by an inner drive to produce the best results and to be part of creating something great.
    • YOU GIVE A SH*T ABOUT YOUR WORK. You believe in the inherent value of work and your role in helping a team succeed. You hate cynicism and are always looking to become a better version of yourself. Ego isn't an issue for you because you know feedback is the fastest way to improve.
    • YOU DEMONSTRATE RADICAL INTEGRITY. You take your responsibilities seriously, even if they're difficult or uncomfortable. You do what you say you'll do and you're always honest. Coworkers can rely on you to deliver and management never worries about your work ethic.

     

    BENEFITS AND PERKS:

    • Remote flex
    • Unlimited PTO
    • Robust SEO Training Program
    • Paid Bank Holidays
    • Two Week Paid Winter Holiday Break
    • Annual Paid Company Offsite
    • Quarterly Team Outings
    • Matching Donations to Charity
    • 401(k) Company Match
    • Company Sponsored Health / Dental / Vision / Life Insurance 
    • Monthly Stipend for WFH Expenses

     

    ABOUT VICTORIOUS:

    Victorious is the 10th fastest-growing private company in the San Francisco Bay Area. A fully-distributed team headquartered in the Design District of San Francisco, we're a hard-working group of professionals looking for teammates to join us in our mission for the long-term. 

    Victorious is not the typical San Francisco startup. We are not funded by Silicon Valley venture capitalists. Our days are not consumed with increasing "runway" or launching an "MVP". We're not hungry for acquisition and exit. If not these, then what are we? We're a profitable, efficient, sustainable company scaling at a strong pace due to natural growth. Our product is market-proven and is being sought out by some of the largest technology companies in San Francisco and beyond. If you're looking for a place to call home without worrying about your employer shutting its doors for a myriad of reasons, then we may be the place for you.

    Benefits include medical, dental, vision, 401(k), extended winter holiday break, and more! We offer the opportunity to be part of a successful, fast-growing company. To learn more about us, please visit our website at victoriousseo.com

    If you are interested in applying for this opportunity, please submit an up-to-date resume with a cover letter, which explains your interest. All submissions will be evaluated and interviews will be conducted for those applicants who most strongly fit our needs.No phone calls please, no agencies and no recruiters.