Job Description
_ Job Summary:_
We seek a creative and technically skilled Video & Multimedia Specialist to join our dynamic Marketing team. This role will be responsible for conceptualizing, producing, and editing engaging video content that supports our marketing strategies, enhances brand awareness, and drives customer engagement across multiple platforms. The ideal candidate will be a passionate storyteller with a strong understanding of video production workflows, excellent technical abilities, and a keen eye for visual aesthetics.
Base Salary Range: $61,000 - $74,000
** Principle Responsibilities:**
- Conceptualization and Planning: Collaborate to understand project goals, target audiences, and brand guidelines. Develop creative concepts, storyboards, and scripts for various video projects, including promotional videos, customer testimonials, training materials, social media content, and internal communications.
- Video Production: Manage all aspects of video production, including filming on-location or in a studio setting, operating cameras, lighting equipment, and audio recording devices. Ensure high-quality footage and sound.
- Video Editing and Post-Production: Utilize professional video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) to edit raw footage into polished, engaging videos. This includes adding graphics, animations, text overlays, music, sound effects, and color correction.
- Asset Management: Organize and maintain a library of video footage, audio files, graphics, and project files. Ensure efficient workflow and easy access to assets for future projects.
- Platform Optimization: Optimize video content for various online platforms, including website, social media channels (YouTube, LinkedIn, Facebook, etc.), and internal communication platforms, considering aspect ratios, file formats, and platform-specific best practices.
- Collaboration and Communication: Work closely with cross-functional teams, including marketing specialists, product managers, and sales teams, to ensure video content aligns with overall marketing objectives and brand messaging. Communicate effectively on project timelines and progress.
- Continuous Improvement: Stay current with the latest video production techniques, software updates, and industry trends to continuously improve the quality and effectiveness of video content. Focus on AI developments and batch video creation.
- Quality Control: Before publication, ensure all video content adheres to brand guidelines, legal requirements, and quality standards.
- Performance Analysis: Assist in tracking and analyzing the performance of video content to identify areas for improvement and optimize future strategies. Provide recommendations based on data to improve engagement, reach, and conversions.
- Equipment Support: Maintain and troubleshoot video production equipment, ensuring operational readiness, and outline suggestions for inventory improvement.