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Digital Marketing Manager

VieMed

Digital Marketing Manager

Lafayette, LA
Full Time
Paid
  • Responsibilities

    Job Description:

    VieMed Healthcare is looking for a Digital Marketing Manager to lead marketing initiatives to drive business, financial, and brand objectives. You will help identify and execute on marketing strategies that will lead help lead the online conversation around at home respiratory and chronic illness management and solutions. VieMed’s mission is to become the leading smart tech solution provider for those fighting challenging diseases at home and we are growing incredibly fast. We are passionately committed to providing each one of our over 20,000 patients across the country the best experience and outcomes possible. This critical role will help drive our engagement via our main web assets. Our team is high-energy, high-output with an amazingly collaborative and creative team. We are looking for someone that wants to leave their mark on the world of healthcare. Essential Responsibilities:

    Develop marketing automation programs and digital campaigns that drive sales and relationship opportunities

    Collaborate with marketing team members and internal subject matter experts to promote thought leadership, webinars, account-based marketing initiatives, and media opportunities

    Manage online presence including website enhancements, SEO, SEM, retargeting, web analytics

    Design and implement segmented lead nurturing program

    Own, clean and expand digital marketing database in adherence with CAN-SPAM rules

    Create targeted social media ads, track results and refine strategy

    Innovate with new digital media to expand initiatives

    Partner with sales development team to manage lead scoring, assignment and follow-up results

    Create templates for new emails, landing pages, social posts, collateral to align with new brand

    Desktop publishing to design new white papers, sell sheets and other marketing materials

    Drive the creative digital strategy for VieMed Healthcare to help identify gaps and innovate in new areas

    Essential:

    Bachelor’s Degree with 5+ years of professional experience in digital marketing role

    Measurable results of marketing automation – i.e. lead generation quality and quantity

    Automation expertise for campaign creation and management – nurturing and triggered

    Graphic design and desktop publishing capabilities

    Website management experience – Wordpress, SEO, SEM, analytics, etc.

    Proven content marketing program success

    Comfortable with data management – cleaning, managing, segmenting, GDPR compliance

    CRM experience – specifically Salesforce and Salesloft

    Some travel may be required

    Located in Lafayette, Louisiana. Remote work considered.