GENERAL SUMMARY
The primary duties of the Marketing Manager are to maintain creative development schedule for signage and direct marketing, liaison that connects Database Marketing and Promotions to Viejas Production, as well as develops other areas of casino marketing such as marketing loyalty program.
CORE SCOPE OF POSITION
- Serves as a resource and assists the Vice President of Casino Marketing with marketing strategy planning as well as input into marketing projects and campaigns related to Player Loyalty Program, Promotions and Events.
- Oversees the development, planning and implementation of casino promotional activities and events are
- Manages requests for opening jobs and traffics all marketing collateral.
- Responsible for proofing and editing all marketing collateral prior to sending it to the Vice President of Casino Marketing for final approval
- Works with Promotions and Database Marketing to create and standardize creative work orders.
- Prepares all rules and regulations for the Loyalty Program, Promotions and Events and communicates programs to team members and Casino Guests
- Communicates all information related to Promotions and Events to operating departments to ensure timely coordination of all promotions and assures that appropriate personnel are equipped to address customer concerns
- Establishes an effective working relationship with all operating departments
- Responds to guest inquiries via e-mail or survey in a timely fashion
- Conduct quarterly site visits to our Competitive Properties and produce a monthly SWOT on promotional strategy, loyalty strategy and business levels.
- Oversees weekly site visits on property to ensure accuracy of all Promotional Messaging that is Guest facing as well as internal.
- Works with the Communications Manager and ensures a designee is available for Casino Leadership meeting to provide efficient and accurate information regarding upcoming implementation.
- Ensures all Marketing Policy and Procedures are up-to-date.
- Oversees Property Coupon Program and ensures program follows property needs and is in line with gaming commission requirements.
- Oversees Property’s Gift Card Program and ensures program follows property needs and is in line with gaming commission requirements.
- Oversees the removal of all Team Members are removed from Loyalty Program based on HR’s request.
- Conducts weekly job status meetings to gather and share information with the rest of the team as well as enforce deadlines.
- Initiates new jobs, creates timelines and tasks for Viejas Entertainment and Production.
- Creates, analyzes and presents competitor and market study.
- Responsible for assisting with training, scheduling, rewarding, and disciplining of employees
- Creates and launches partner affiliate program.
- Coordinates departmental events including management meetings, team-building exercises, and presentations.
- Maintains knowledge and communicates important information about the casino including promotions, events, myViejas benefits, all gaming area locations, restaurants, and VOC information.
- Follows all established gaming laws and regulations and all casino policies and procedures.
- Performs all related and compatible duties as assigned
- Ensures that a clean, safe, hazard-free work environment is maintained.
- Performs other job-related duties.
- Executes other ad-hoc marketing tasks to ensure the success of the organization.
STYLE SERVICE COMMITTMENT
All Team Members commit to delivering Viejas STYLE Service, our own unique delivery of hospitality service that creates an experience our Guests never want to leave. As a Viejas Team Member, your commitment to – and upholding of --- these standards is important and necessary to ensure Viejas is a place our Guests and Team Members enjoy as a place to stay, play, dine and work!
LEADERSHIP
- Is a role model of the Viejas’s service culture.
- Leads by example and creates strong morale and engagement in his/her team.
- Communicates company and departmental goals and fosters open communication across the department.
- Fosters a culture of accountability, providing regular feedback to team members, including celebrating successes and addressing areas needing improvement.
- Manages conflict effectively; listens and assesses situations; takes action to resolve.
INTERACTION
- Interacts with internal and external guests.
- Regularly interacts with executive and/or major customers. Interactions frequently involve special skills, such as negotiation with customers or management or attempting to influence senior level leaders regarding matters of significance to the organization.
SUPERVISION
- Provide immediate supervisor of Marketing Coordinators by assigning tasks and reviewing those assignments frequently.
Required Skills
KNOWLEDGE AND SKILLS
- Ability to work collaboratively with others and think smart.
- Strong organizational skills.
- Demonstrated attention to detail and ability to meet deadlines.
- Excellent interpersonal, written, and verbal communication skills.
- Ability to effectively partner with internal teams and external clients/vendors.
- Demonstrated ability to effectively management project times while proactively addressing changes and demands in order to exceed expectations.
- Self-motivated with strong sense of urgency.
- Advanced skills using Microsoft software.
- Must be able to work flexible schedule according to business needs, including evenings, weekends, and holidays.
Required Experience
EDUCATION/CERTIFICATION AND EXPERIENCE
- Bachelor’s degree in marketing, economics, information system, advertising, business administration or related field or three (3) years of experience in relevant subject area
- 1 or more years of supervisory experience, preferred.
- Experience in casino marketing preferred.
- Experience with project management.
- Previous experience working in a similar local casino resort setting, preferred.