POSITION DESCRIPTION
Graphic Designer
Marketing Communications Department
ABOUT VisitDallas
VisitDallas is an independent, not-for-profit organization comprised of professionals serving as the sales and marketing arm for Dallas. Our mission is to promote Dallas as the ideal business and leisure destination to the regional, national, and international marketplace, and to favorably impact the Dallas economy through conventions and tourism.
Our efforts have significantly increased awareness of Dallas locally, nationally, and internationally, and have resulted in Dallas being recognized as one of the top convention destinations in the nation and the number one visitor destination in the state of Texas.
SCOPE
The Graphic Designer is responsible for creating printed and digital collateral for all VisitDallas departments, managing his/her own projects and workflow, and maintaining and growing the organization’s photo library.
RESPONSIBILITIES
Graphic Design and Collateral Creation – The Graphic Designer is responsible for concepting and creating both printed and digital collateral for all VisitDallas departments. Materials may be either internal or consumer facing and will speak to various audiences. It’s important that the Graphic Designer understand the VisitDallas brand and maintain brand consistency across all pieces. Examples include but are not limited to: printed maps and brochures for visitors, sales collateral pieces, digital banner ads, social graphics, ads for printed publications and programs, annual reports, email newsletters and printed signs and banners.
Project Management – The Graphic Designer is expected to manage his/her own projects and workflow. He/she should be able to set project kick-off meetings, set and adhere to deadlines, gather assets from other team members as needed, deliver materials in a timely manner and keep manager updated on progress, all while keeping up with several projects at once. The ability to be nimble and determine priorities is a must. Graphic Designer is required to maintain a clean and organized filing system for all in-progress and completed jobs.
Printer Relationships – The Graphic Designer must have experience working with printers and know how to properly design and package files for print. He/she is responsible for maintaining relationships with printers, preparing files for print and working with the printers to determine the best materials and methods of printing. The Graphic Designer should coordinate items for delivery and gather invoices in a timely manner.
Asset Management – The Graphic Designer is responsible for maintaining and growing the VisitDallas photo library. He/she should create an organization system, keep track of photo rights and expirations, and keep an updated set of the organization’s top photos. The Graphic Designer is responsible for managing the organizations digital asset management system, CleanPix. He/she should be able to identify holes in the organization’s photo library and contract photographers to acquire photos and/or gather assets from partners, all with proper permissions.
Other responsibilities as needed
SUPERVISION
The Graphic Designer reports directly to the Director of Marketing and Communications.
PREFERRED KNOWLEDGE/EDUCATION
Education
Bachelor’s degree in Graphic Design or related field
Experience
Minimum of 5 years working as a Graphic Designer
Specific Skills
Must be proficient in the full Adobe Suite: InDesign, Photoshop, Illustrator
Ability to package jobs for print
Strong attention to detail with an eye for consistency
Should be creative while maintaining brand consistency
Strong organization skills
Nimble, with the ability to switch gears and complete jobs quickly
Status: Exempt, Full-time