Position: Event Manager

Department: Sales

Direct Report: Assistant Director, Sales Administration

ABOUT VisitDallas

VisitDallas is an independent, not-for-profit organization comprised of professionals serving as the sales and marketing arm for Dallas. Our mission is to promote Dallas as the ideal business and leisure destination to the regional, national, and international marketplace, and to favorably impact the Dallas economy through conventions and tourism.

Our efforts have significantly increased awareness of Dallas locally, nationally, and internationally, and have resulted in Dallas being recognized as one of the top convention destinations in the nation and the number one visitor destination in the state of Texas.

SCOPE

Create and implement face-to-face branding opportunities to engage with customers and prospects through events, familiarization tours, and tradeshows for the Sales division. Increase Dallas brand awareness while ensuring a positive return on investments, to bring new meetings to Dallas, and instrumental in the growth of the multi-billion-dollar convention, meetings and trade show market.

DESCRIPTION OF DUTIES/ESSENTIAL FUNCTIONS:

Create, monitor and manage event and tradeshow budgets.

Oversee the successful execution of meetings, reports, correspondence and events

Manage tradeshow experience and logistics including creating a unique booth experience, securing promotional items and giveaways, ordering booth services, and shipping materials

Work effectively with Marketing Division and Agency to execute brand strategies

Create event briefs; coordinate and lead pre- and post-event meetings for both internal and external participants

Utilize Simpleview CRM and other software to monitor and track all events, participants, RSVPs and communication tracking/traces

Process event expenses using proper accounting procedures

Continue to nurture and build relationships with VisitDallas industry partnerships (such as ASAE, IAEE, MPI, PCMA, Association Forum) on the strategic side

Fosters relationships with Members/Partners, individuals, corporations and community through networking at industry events to obtain potential “leads” and build relationships with new and existing clients

Delegate tasks as needed to the site and sales coordinators

Assist in maintaining current inventory of tradeshow and event materials; locations thereof and contacts of third-party entities such as storage and shipping vendors

Stay connected with the event industry by researching and reading relevant articles and blogs, staying up-to-date with the latest event/tradeshow trends

Attend events, tradeshows and conferences as needed

Travel as required throughout the United States up to equivalent of four to six weeks

Performs other duties as assigned and deemed necessary of the position under the direction of the assistant director, sales administration

EDUCATION AND/OR EXPERIENCE:

Bachelor’s degree in Business, Management, Marketing or Hospitality

Prefer CMP designation

Three - five years of event planning or tradeshow experience

Database management experience; Simpleview CRM preferred

KNOWLEDGE, SKILLS AND ABILITIES

Event management experience

Working knowledge of managing tradeshow booths

Manage multiple events/tradeshows at the same time

Knowledge of hospitality industry and Dallas partners

Extensive knowledge of the hospitality industry and the Dallas Metroplex

Strong organizational, written and verbal communication skills

Ability to work evenings/weekends and travel out of town as necessary

Self-motivated individual that works well independently

Proficient in Microsoft Office programs including Word, Excel, PowerPoint and Outlook

Advanced knowledge of Microsoft Office applications

Ability to respond to changing priorities

Ability to maintain positive, courteous and professional work attitude and working relationships with peers, colleagues and customers with a strong emphasis on exceeding customer service standards

Ability to clearly express complex thoughts, ideas and management concepts in oral and written English

Valid Texas Driver License

WORK ENVIRONMENT:

Position functions in an office environment

The above information in this job description has been designed to indicate the general nature and level of work performance by employees within this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employee assign to this job.