Job Opportunity: Marketing Specialist for Growing Home Care Business
! THIS IS NOT A DIGITAL MARKETING JOB!
Are you a dynamic and creative marketer with a passion for making a difference in people's lives? Do you have a good knowledge of our industry and are an outgoing personality? Join our team at Visiting Angels of Catawba Valley as a Marketing Specialist and help us spread the message of compassionate and high-quality home care services to those who need it most.
About Us: At Visiting Angels of Catawba Valley, we are committed to providing exceptional in-home care services that empower individuals to live comfortably and independently. Our mission is to enhance the quality of life for our clients and their families by offering personalized care that meets their unique needs. We want to be the best company to work for in our territory. Our territory include Caldwell, Catawba, Burke and Alexander county .
Position Overview: Marketing Specialist: As a Field Marketing Specialist, you will play a pivotal role in creating and nurturing relationship with our referral sources (Assisted Living facility, Rehab center, Doctor office...) and expanding our reach within the community. Your creative ideas and strategic mindset will help us connect with potential clients, build strong relationships with referral partners, and establish a prominent presence in the home care industry. This is a Business to Business sales role.
Key Responsibilities:
Execute comprehensive marketing strategies to increase brand awareness and drive business growth.
Build and nurture relationships with local healthcare providers, senior centers, and community organizations to generate referrals.
Plan and coordinate events, workshops, and informational sessions to educate the community about our services.
Monitor and analyze marketing performance metrics to refine strategies and optimize results.
Stay updated on industry trends and competitor activities to identify new opportunities.
Participating at content creation for various platforms, including social media, blog posts, newsletters, and more in relationship with our SEO specialists
Qualifications:
Bachelor's degree in Sales, Marketing, Communications, or related field (or equivalent experience).
Proven experience in implementing successful marketing campaigns.
Strong written and verbal communication skills, with an eye for detail.
Ability to connect with people
Exceptional organizational and project management abilities.
Ability to work independently and as part of a collaborative team.
Empathy and understanding of the needs of seniors and their families is a plus.
What We Offer:
Competitive salary and performance-based incentives.
Part time position (20 hours a week). Full time position will be available depending of performance.
Opportunity to make a meaningful impact on the lives of individuals and families.
Collaborative and supportive work environment.
Room for creativity and innovation in marketing strategies.
Ongoing professional development and training opportunities.
If you're a motivated marketer who is excited about contributing to a mission-driven organization, we'd love to hear from you. Join us in making a positive difference in the lives of those who rely on our care and support.
To apply, please send your resume and a cover letter to office.catawba@visitingangels.com . We can't wait to learn about your unique talents and how they can contribute to our team's success.