Job Description

Come join one of Silicon Valley's most successful InsurTech companies! We are looking for a full-time Marketing Manager to join our growing marketing team. We offer great benefits & perks as well as a great work/life balance!

Our ideal candidate will have 5+ years of experience and be able to execute and maintain effective digital marketing strategies, assisting with campaign development, analyze the effectiveness of each campaign and developing our front-end, lead generation programs. The successful candidate will play an integral role in building and engaging the company's customer base through effective strategies that will promote the long-term growth of our organization.

This person should possess working knowledge of demand generation, and be able to support specific departmental goals in lead generation, lead qualification, communication, brand building, and conversions. Ultimately, this person will help build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

MUST BE LEGALLY AUTHORIZED TO WORK IN THE U.S. NO VISA SPONSORSHIP WILL BE OFFERED.

REQUIRED SKILLS & QUALIFICATIONS:

• BS/MS degree in marketing or a related field.
• 4-5 years of proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing campaigns, social media and/or display advertising campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Up-to-date with latest best practices in online marketing and measurement.
• Strong analytical skills and data-driven thinking.
• Experience in optimizing landing pages and user funnels.
• Experience in A/B testing of campaigns.
• Website design experience.
• Customer persona development.
• Branding and messaging experience desired.
• Must be a strategic thinker with good problem solving skills.
• Have strong experience with managing budgets and tracking ROI.
• Must be comfortable multi-tasking many projects and tasks.
• Should be highly organized and detail oriented.
• Analytical, numbers-oriented, quantitative by nature.
• Have good negotiation skills; must be a strong negotiator.
• Must have excellent verbal skills and strong written and presentation skills.

KEY RESPONSIBILITIES:

• Manage and coordinate digital marketing (SEO/SEM), advertising and promotion.
• Manage and run non-digital campaigns on Television, Radio, Print, Events & Promotions in multiple geographies.
• Develop and implement marketing and creative plans.
• Program manage website design and development.
• Help define creative direction for company based on brand guidelines.
• Manage and optimize Google AdWords campaigns.
• Deliver on marketing activities within agreed budget and a keen focus on cost of acquisition.
• Closely collaborate with the Sales team, Customer Success, Engineering and other key functions.
• Monitor industry best practices and be able to bring on-board best practices.
• Take part in brainstorming sessions, offering analytical insights to develop and plan creative marketing campaigns that increase brand awareness.
• Be a key member of the website team.
• Collaborate with team members to optimize marketing automation and lead-nurturing processes.

Company Description

VisitorsCoverage is a Silicon Valley-based InsurTech company that is disrupting the global travel insurance industry by using technology to redefine the way international travelers purchase and manage travel insurance. Through our unique online travel insurance marketplace, we are constantly working to simplify the insurance industry by leveraging technology to make the decision making process easier for travelers worldwide. Our goal is to understand the unique travel and health requirements of our customers and provide an easy and convenient experience for them to buy an insurance plan that is right for them. Our management, customer care, marketing and sales teams, advertising team, and technical team work hard together to prepare an accurate, user-friendly, and convenient online platform for our customers. We genuinely value our employees and their contribution to our success. By joining our company you will get a first-hand experience of why we are a preferred online source for buying travel insurance. We are looking for talented and motivated individuals who would like to be a part of our team of skilled and committed professionals and a part of our growth.