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Social Media Coordinator

Vita Coco

Social Media Coordinator

New York, NY
Full Time
Paid
  • Responsibilities

    The Vita Coco Company is searching for a SOCIAL MEDIA COORDINATOR, based in NYC, to join our Marketing Team. In this role, you will be responsible for community management across social media platforms, including content planning, supporting and executing content creation, while keeping a pulse on social media trends. You will use social media insights & analytics to inform future campaigns and initiatives, helping us meet brand and company goals. You are brand-driven, customer- and community-centric, and a creative thinker. You are fluent in digital and social platforms and are always looking to learn and present the next big idea. This position will report to the SOCIAL MEDIA MANAGER and the employer of record will be ATRIUM SERVICES INC. This position will work regular business hours Monday through Friday. You will be required to oversee social media channels during promotional events and key campaign periods.

    MAIN RESPONSIBILITIES:

    • Work closely with Brand Manager and Social Media Managers to execute social strategy across Vita Coco Company brand portfolio
    • Lead content planning, copywriting, and content scheduling
    • Brainstorm and pitch new social campaigns and/or post ideas
    • Work with the Creative team to develop timely social creative assets
    • Strategically source inspirational imagery and solicit user-generated content to post alongside original content, with a test and learn approach to inspire co-creation; manage our UGC library and ensure content is readily available
    • Track analytics for social performance using tools such as Hootsuite
    • Use analytics to identify new opportunities for the brand
    • Spearhead community management across all social channels
    • Gather and share community insights to help support brand growth and awareness
    • Use social listening to monitor all daily social media content and platforms for mentions and trending topics

    QUALIFICATIONS:

    • 1-2 years of experience working in social media, with an eagerness to work for a CPG brand
    • Proficient knowledge across platforms; Instagram, Facebook, Twitter, TikTok, and other emerging platforms
    • Excellent interpersonal and communication skills (verbal and written) and ability to build relationships with internal and external teams
    • Self-starter with the ability to follow processes as well as conceive new ideas
    • Excellent problem-solving skills and creative forward-thinker
    • Trend tracker; someone who knows what is happening across platforms and can identify ways to integrate the brand.
    • Enjoys being in front of and/or behind the camera in consideration of social content creation
    • Innovative and creative in approaching ways to expand the business
    • Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint)

    JOB TYPE: FULL TIME, CONTRACT 

    HOURLY RATE: $25/HOUR__

    We currently have a 2 day per week in office requirement, to work from our office successful candidates must be fully vaccinated against COVID-19 and submit proof of vaccination, unless they qualify for a reasonable accommodation for bona fide medical or religious reasons.

    The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy regarding all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.