Job Description

We're looking for a well-rounded digital marketer who wants to work in the fast-paced, exciting and ever-changing field of digital marketing. As a Paid Media Specialist on our team, you'll be expected to manage paid marketing campaigns from quoting/spec stage all the way through quality control, launch, optimization, and reporting. You will be expected to effectively articulate data and strategy evolvement recommendations to our clients. You should be detail-oriented, confident, collaborative and capable of prioritizing a full schedule. This role reports to the Paid Media Manager, and other supervisors within our Marketing department.

As Paid Marketing Specialist, you will support the media team across a variety of paid marketing channels & initiatives. Specific channels under management are programmatic display, video, native ads, shopping, paid social and paid search. A major component of this role will be to project manage campaign deliverables. Candidates who would be successful in this role are described as having a passion for communication and advertising, a proactive mindset, and an eagerness to grow.

The successful job candidate will gain a wide range of experience with marketing strategies and tactics across numerous marketing mediums and in dozens of industries. Self-starters with entrepreneurial spirits impress us and largely make up our culture; we want to foster a team that both seizes and creates opportunity within our organization.

KEY ACCOUNTABILITIES:

• Fully manage all aspects of Paid Campaigns from start to finish
• Review and manage client data to ensure optimal performance on all campaigns
• Builds strong relationships across client services team and with clients
• Ensure that digital channels are effectively meeting planned marketing KPIs
• Work closely with internal creative teams to pass on the specifications for best-in-class advertising creative
• Understand client CPA goals in order to recommend strategic marketing budget allocation
• Assume responsibility for achieving a positive ROI for digital marketing campaigns
• Spearhead industry research, competitor research, and keyword research
• Make budget adjustments/bid adjustments on a monthly or as-needed basis to spend the budget efficiently

SKILLS AND EXPERIENCE DESIRED:

• Experience working with or at a media agency ideal
• Expertise in data analysis, especially distinguishing meaningful insights and trends vs white noise
• Strong Excel skills
• Experience working in a DSP such as DV360, StackAdapt, Chooze, or comparable platform
• Experience and ability with but not limited to: Google Ads, Google Campaign Manager, Facebook Ads Manager, Pinterest Ads, Snapchat Ads, Reddit Ads
• Experience with account-based marketing methods and demand generation a plus
• Strong QA abilities with an eye for detail
• Excellent communication and presentation skills both verbal and written
• Self-starter with high degree of motivation, ability to meet deadlines and to manage multiple projects
• Ability to prioritize, work cooperatively and collaborate with cross-functional teams in a high-growth environment

REQUIREMENTS

• 2+ years of experience managing large-scale, complex paid search, paid social and/or shopping campaigns
• A Bachelors degree in Marketing, Communications, Economics, Finance, Mathematics, or related field
• Google Ads Certification/s
• Google Analytics Certification

BENEFITS

REASONS WHY YOU WANT TO WORK AT VIVIDFRONT:

• Amazing team culture - check out our Glass Door Reviews!

• 3x Inc 5000 Award Winning

• 2x Northcoast 99 Top Employer

• Unlimited paid vacation policy

• Great benefits with full family health insurance premiums 100% paid by VividFront, (nothing comes out of your paycheck) along with Dental and Vision coverage

• Short Term Disability & Long Term Disability, along with employer-paid life insurance

• 401K

• Downtown Cleveland office with an incredible location

• Relaxed work environment with no dress code

• "Lunch Owl" every week

• Unlimited snacks and beverages

• Free downtown parking

• This is a full-time position that we are filling at our Downtown Cleveland location. Note that due to the COVID-19 pandemic, we are currently operating a mostly work-from-home model until further notice.