Job Description

JOB PURPOSE-

• _To ensure the Skechers PR team remains organized, and documents are up to date to assist in PR forecasting and planning. _
• _Strategically coordinate and develop targeted pitches, specific to the target demo for Skechers lifestyle divisions – ultimately securing placements and stories in appropriate fashion, pop culture and fitness media when applicable.  _
• _Coordinate content and product calendars. _
• _To stay in the know of relevant fashion trends, events surrounding fashion, and pop culture. _
• To build the Skechers brand through influencer and celebrity partnerships and seedings.
• _Possibly representing the brand to press at events, tradeshows, openings, etc. _

ESSENTIAL JOB RESULTS-

Press

• Occasionally assist in media outreach for product placement (digital media, celebrity weekly magazines, blogs, vlogs, regional TV shows)
• Identify and execute brand integration opportunities for magazines events, awards shows, blogger events, music festivals, media tours, celebrity partnerships and allocate quarterly budget
• Prepare & ship mailings for gifts, social posts, and new product launches (editors, celebrities, influencers, ambassadors etc.)
• Assist in executing local press outreach for BOBS donation events
• Organize daily hits in media monitoring portal, Google alerts, and manual searches (daily)
• Scan /screen cap and file press placements for long lead, short lead and online media (daily)
• Identify and execute influencer placements for key Company initiatives 
• Assist in building the rolodex of gifted influencers, celebrities, and stylists

Travel

• Travel to events including BOBS from Skechers donation events when needed and the Skechers Pier to Pier Friendship Walk 
• Weekly newsstand visit to purchase magazines / newspapers with press hits
• Organization
• Coordinate PR calendars (master, seasonal pitch, BOBS from Skechers, ambassador posts, etc.)
• Maintain and build editor contact list for print, online and broadcast media
• Coordinate event organization and execution 
• Organize daily hits in broadcast monitoring portal and delete irrelevant content (daily)
• Submit and log shoe orders to data entry
• Ship and manage inventory of press samples

ADDITIONAL RESPONSIBILITIES-

• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES-

• No.

Qualifications

JOB REQUIREMENTS-

• Interest in Public Relations
• Interest in fashion and fashion trends 
• Knowledge of press outlets including fashion online and print
• Knowledge and interest in pop culture and social media, including influencers
• Ability to thrive in a fast-paced environment.
• Ability to multi-task as similar to an agency environment. 
• Must have a strong command of Microsoft Excel.
• Strong written and oral communication skills. 
• Must possess strong organizational and time management skills, with attention to detail and ability to prioritize multiple projects and priorities with minimal supervision.
• Flexibility to frequent changes and ability to react quickly.
• Ability to develop strong interpersonal relationships and work cross-functionally on projects to success.
• Must display a high degree of professionalism, tact and diplomacy. 
• Computer Programs Required:
  • Cision 
  • News Exposure 
  • Adobe Photoshop 
  • Microsoft Word
  • Powerpoint
  • Excel

EDUCATION AND EXPERIENCE-

1. College degree – Emphasis in Marketing/PR/Communications preferred. 
2. Minimum of 3 years of Fashion, Athletic or Footwear PR experience.
3. Established contacts in fashion, running/fitness, charity, and TV media a plus.

QUALIFICATIONS-

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

PHYSICAL DEMANDS-

While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear.  The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times. 

Additional Information

All your information will be kept confidential according to EEO guidelines.