About the Opportunity
We are a fast-paced, design & engineering firm specializing in exclusively all-electric, off-road vehicle manufacturing, headquartered in Round Rock, Texas (north of Austin). Our mission is to build industry-leading products that connect people to outdoor experiences through the intentional blending of leading technology and design. Our diverse team consists of ambitious professionals from multiple disciplines, and we enjoy the opportunity to be a part of an emerging market with the ability to build the future of powersports, together.
Volcon ePowersports is currently hiring a Graphic Designer. The Graphic Designer will promote the Volcon brand and products through designing print and digital advertising, POP/POS collateral as well as decals and signage. They will collaborate and take direction from the Brand Manager to plan and execute proactive A/B testing of different creative as well as work closely with the digital team to make sure.
Essential Functions and Responsibilities
Other duties may be assigned. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job Requirements
- Create digital and print ads based on brand guidelines and seasonal visual centers.
- Design support materials for product launches, media kits, product spec sheets, social media posts.
- Design POP and in-store promotions, dealer Co-Op ads, digital, print, OOH.
- Design product manuals.
- Design packaging.
- Advanced knowledge of and proficiency using Adobe Creative Suite.
- Strong professional and interpersonal skills, demonstrating the ability to communicate clearly and effectively both verbal and in writing.
- A keen attention to detail.
- Ability to manage a flexible schedule, and prioritize daily workload.
- Ability to multi task and thrive in a fast paced work environment.
- A self-starter with good organizational and time management skills.
- Ability to meet tight deadlines.
- Ability to work collaboratively across different teams.
- Other job-related duties as assigned.
Responsibilities
- Development of media strategies, tactics and KPIs that support marketing initiatives
- Reaching out to media vendors to solicit proposals, negotiate and purchase media
- Day-to-day maintenance of media flowcharts, budgets, media schedules and invoices
- Providing ongoing reporting, analytics and insights to justify media expenditures and tactics
- Regular vendor communication including proactive outreach to discuss new media opportunities
- Keeping current on traditional and online marketing technologies and innovations
- Assisting Senior Media Managers with day-to-day workload
- Develop and pitch stories to trade, local, and national media, both endemic and non-endemic
- Write and distribute news releases
- Help oversee and execute tactics from strategic media plans and editorial calendars to generate regional/national/international coverage
- Proactively pitch news and feature story ideas to the media and develop long-term projects to promote key products, programs, and initiatives
- Help organize and orchestrate media events when appropriate
- Educate media and regularly build and foster relationships
- Quickly and successfully address inbound media requests in a tactful, pleasant and professional manner, in collaboration with agency teams as required.
- Develop press-related materials like media alerts/blog posts/announcements, pitches, media lists, executive press briefing documents, press kits, and internal emails. Help create helpful and clear messaging including Q&A and talking points for team members.
- Regularly refine, finesse, and evaluate media strategies to ensure maximum effectiveness. Pivoting in real time based on what's working/what's not working is crucial for this role
Minimum Education and Experience
- Bachelors in Graphic Design or related field
- Preferred 5 years of media buying and PR experience
About You
- Detail-oriented, organized and able to work in collaboration with teammates to execute of media plans and buys
- Be flexible and able to effectively communicate and manage great relationships with press, co-workers and vendors
- Strategic thinking and an ability to gather, review and organize large quantities of information in order to make well-informed media purchasing decisions
- Strong media relations experience either within a major corporate environment or at an agency level
- Experience or at least familiarity with internal communications
- Tech-savvy
- Excellent writer with demonstrated ability to translate complex material into commercial writing
- Experience with issues and crisis management
- Excellent written and verbal communication skills, proven ability to identify trends, willingness to negotiate with journalists and collaborate with colleagues.
- Strong organizational and analytical skills, detail-oriented.
- Ability to multi-task in a fast-paced environment.
Work Environment and Physical Demands
The work environment and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position works primarily in an office setting, with occasional access to the factory floor. This position requires to ability to use computers and office equipment and communicate with other individuals through a variety of methods. This includes the ability to sit, stand, walk, reach, talk, see, and hear. This position will be expected to lift up to 25 lbs.
Volcon ePowersports is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other characteristic protected by law.