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Head of Marketing & Brand

Volo

Head of Marketing & Brand

Washington, DC
Full Time
Paid
  • Responsibilities

    Job Description

     RESPONSIBILITIES INCLUDE, BUT NOT LIMITED TO:

    • Developing and managing all marketing materials:
      • Consumer apparel/branded POS
      • Staff apparel
      • Volo Sports website
      • Sponsorship decks
      • Volo Kids Foundation decks
      • Volo Kids Foundation website
    • Managing an external agency:
      • Hiring & managing agency and managing corresponding budget and projects
      • Reviewing and approving all advertisements created by the advertising agency before they are published or aired
    • Public Relations strategy:
      • Writing speeches and/or articles that promote the company’s products and services or explain company policies to employees
    • Approving sponsorships from the brand side of the business
    • Accountability for all content marketing initiatives to drive traffic the Volo City websites, engagement on social media, leads, that deliver league registrations and player retention
    • Manage and execute various national email campaigns, including the template designs, calls-to-action, and content used in our email promotions
    • Collaborates across cities and departments to deliver an effective content marketing strategy and editorial plan to help grow our community of players and volunteers
    • Development of content consistent with our brand, voice, style, and tone
    • Editorial calendar and organization workflows must be developed and managed.
    • Channel management of digital content hubs and all supporting social channels including email / newsletter distribution
    • Evaluating the effectiveness of campaign strategies to ensure that they are meeting/exceeding their goals
    • Periodic performance measurement and optimization of the program’s content development, distribution, and results
    • Thorough documentation and communication of all marketing activities

                     

  • Qualifications

    Qualifications

    MUST HAVE

    • BA/BS or Master’s degree in Marketing 
    • Minimum of 8-10 years’ experience in Marketing or Sports Marketing
    • Strong project management skills
    • Experience creating content for the web and growing a social audience
    • Comprehensive understanding of SEO, content categorization and structure
    • Editorial mindset that seeks to understand what audiences consume and how to create it
    • Ability to analyze and present content and social performance
    • Experience with WordPress, Mailchimp, Google analytics, and all top social channels
    • High-Level graphic design and photo editing skills
    • Project management skills and understanding how to prioritize tasks
    • Self-starter with ability to work in a fast-paced environment

     “WOW” US WITH ...

    • Passion for sports and social activities
    • Outgoing and ready to handle anything presented
    • Punctual and professional, but embraces a "work hard, play hard" attitude

    COMPENSATION: 

    • $140 - $165K
    • Bonus Eligible

     

    Additional Information

    Volo is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Volo does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Volo also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

    Volo is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. We do not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or company policy. We strive to create a healthy and safe workplace and we prohibit harassment of any kind.

    Volo partners with TeamWork Online, connecting people to sports jobs, careers, and internships for more than 30 years.  Visit our page here to learn more.

    Don't see a position that matches your background or interests?  We're a growing company and always looking for top talent.  Drop us your resume here and we'll contact you when there's a match!