Job Description

DIGITAL MARKETING MANAGER– FANTASTIC OPPORTUNITY WITH TOP RANKED, NATIONAL CONSTRUCTION COMPANY!

Candidates should live near on of W.E. O'Neil's offices.

Why O’Neil?

ENR Top Contractors

2019 - Ranking- #21

2018 - Ranking- #35

2017 - Ranking- #46

Yeah, we are really growing!

Awarded "One of The Best Places to Work" 3 Years in a Row.

• Do you thrive in new challenges, making your own path, and meaningful change in the company?
• Would you crave a company that values teamwork?
• Do you crave an environment to constantly learn, thrive, and be challenged to grow on each new construction project?
• Would you like to be part of a company where your work is respected, and your contributions appreciated?

Want to know more about our Values- Check out our values - http://bit.ly/36UDTEy

If you are ready to bring your “A” game, keep reading…

·   AUTHORIZATION TO WORK IN THE U.S. WITHOUT SPONSORSHIP FOR 5 YEARS OR MORE.

Established in 1925, W.E. O’Neil Construction Company has flourished into an award winning and nationally ranked industry leader. Our foundation is rooted in our people and our commitment to quality, integrity and responsiveness.  Celebrating over 95 years of experience, the O’Neil name has been synonymous with quality professional construction services.  

With over 80% of our work coming from repeat clients, we place great value on Building Great Relationships with all stakeholders. We recognize that communication is the cornerstone of these relationships; so, we listen and become partners in our clients’ building successes.  The W.E. O’Neil Construction Company family of companies is structured to leverage the strength of a national company, with the expertise of a localized, regional contractor. Our parent company, O’Neil Industries, is headquartered in Chicago with operating units in Arizona, California, Colorado, Illinois, and Tennessee.

SCOPE

The primary function of the Digital Marketing Manager is to create, execute, and manage initiatives across digital platforms (including company website and social media channels).  This position will focus on developing a strategy, managing efforts for updating platforms, and spearheading ongoing maintenance.  The Digital Marketing Manager is a highly motivated, creative individual with relevant experience and a passion for promoting the company brand, driving platform engagement, and connecting with current and future stakeholders.

FLSA STATUS

Exempt 

REPORTING RELATIONSHIP

Reports to the Chief Executive Officer, Presidents, or other assigned supervisors(s).   

ESSENTIAL DUTIES & RESPONSIBILITIES

The duties and responsibilities of the Digital Marketing Manager include, but are not limited to:

               Website strategy, redesign and maintenance 

• Working with marketing teams to set and execute a strategy for website redesign
• Managing web developer (as needed) for redesign and periodic updates
• Managing website infrastructure and content
• Monitoring site performance to ensure positive end-user experience
• Managing ongoing content development, updates, and maintenance, as needed
• Regularly evaluating website structure, content, and efficacy to ensure the organization is well-represented in the digital space

               Social media strategy and operations

• Creating and maintaining a national branding strategy
• Developing a consistent brand message across all online and/or social media platforms
• Managing content to be published, to ensure consistency with all forms of communication
• Engaging users in a way that develops and cultivates relationships

                General digital media and marketing

• Collaborating with regional marketing teams to develop content that aligns with company brand and reaches target audience
• Coordinating creation, curation, and management of all published content (images, video, written, and audio/podcast)
• Conducting online advocacy and opening a stream for cross-promotions with partners/clients
• Monitoring and responding to online reviews to develop an online reputation consistent with company values
• Monitoring trends in industry and modifying content or platforms to ensure strategic goals are met
• Analyzing key performance metrics and adjusting strategy as-needed
• Compiling comprehensive reports to leadership and marketing departments
• Participating in national marketing meetings to ensure coordination and prioritization of online and social media efforts.
• Actively working to develop a sound understanding of the construction industry, digital audience, and best practices for communication

KEY ATTRIBUTES

The desired attributes of the Digital Marketing Manager include, but are not limited to:

               Personal

• Allocates time efficiently; handles multiple demands and competing priorities; 
• Strong work ethic, shows initiative, is a self-starter
• High standards of performance and quality
• Interest in self-development, learning opportunities, seeks and applies feedback
• Ability to consistently develop short and long range plans that are appropriately comprehensive, realistic, and effective in meeting goals
• Identifies and implements effective processes and procedures for accomplishing work
• Displays emotional intelligence maturity, punctuality, and dependability
• Demonstrates adaptability in work product and self

                Interpersonal

• Builds and creates strong relationships with fellow employees and stakeholders
• Acknowledges, inspires, encourages, and empowers others
• Builds relationships that extend beyond the workplace
• Values diversity; shows appreciation for each person regardless of background, race, gender, lifestyle, etc.
• Motivates and contributes to the teamwork / morale of the project team
• Creates atmosphere in which information flows smoothly
• Exhibits strong listening skills and communication skills
• Establishes and maintains positive and effective working relationships with all stakeholders 
• Embraces and promotes WEO Corporate Values

QUALIFICATIONS

Two or Four-year degree in Business, Marketing or equivalent experience in a related field and demonstrated experiences in relevant digital/marketing experience (online media, social networks, video channels)

Broad understanding of traditional marketing theory and application.  It is desired (but not required) that the candidate have experience with digital marketing efforts in the architecture, engineering, or construction industry

Demonstrated creativity and experience with social media and website development, maintenance, and administration

Proven track record with creative (content design) and analytical (strategy, planning, evaluation) components of marketing

Demonstrated experience working in both a highly collaborative team environment and in an independent setting.  Is a team player with the confidence to take the lead and collaborate with other employees that work in other offices and departments

          Understands and effectively uses (or has ability to learn) company software programs and systems:

1. Proficiency in basic computer skills (MS Word, Excel) and can adequately use PowerPoint

2. Proficiency in Outlook and has the ability to manage calendars, address books, tasks and email

3. Proficiency in Cosential or similar CRM software

4. Proficiency in Adobe Creative Suite including InDesign, Photoshop, and Premiere Pro

5. Proficiency using Hootsuite or similar social media management platform

6. Ability to navigate and manage files and folders in cloud based platforms, such as Box.com and Dropbox

7. Microsoft Teams, Webex and other collaboration softwares

8. Web analytics (such as Google Analytics, Hubspot, or similar)

9. Other programs essential to executing responsibilities listed above

PHYSICAL DEMANDS

Performance of the required duties might require physical ability to climb ladders and negotiate work areas under construction, when visiting a WEO job site. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus. Performing this job requires use of hands to finger, handle, or feel objects, tools or controls, sit, talk and hear and stand throughout the workday.   

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. 

WORK ENVIRONMENT

While performing the duties of this job, the employee regularly works in one of WEO’s regional offices and on occasion may be required to visit the construction work site where the employee may be exposed to moving mechanical parts, high precarious places, fumes or airborne particles, outside weather conditions and risk of electrical shock. The noise in these work environments is usually moderate to very loud. 

These are considered the core responsibilities of the position. Employees are encouraged to reach beyond their current responsibilities in an effort to foster professional growth, but only as they are able to remain accountable for their core responsibilities.

EQUAL EMPLOYMENT

W.E. O’Neil strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.