CONTENT PRODUCER

Welcome to WECO! We cook fresh, chef-crafted dinners using ethically-sourced ingredients and hand-deliver them daily.

By totally reimagining the dining-at-home experience our unique model combines the excitement and FOMO of a supper club, the convenience of prepared meal delivery and the good vibes of an honor system-based payment model. Our obsession with ethical sourcing and mission-driven consumer experience-fuels all we do. We are a good neighbor to our customers, employees, purveyors, and the Earth and are building an insanely valuable company that makes a massive impact for good on those around us.

That's why we enjoy a tribal level of customer engagement and love and an unprecedented level of growth throughout New England.

We're backed by top tier VCs and are poised for massive continued growth in 2023.

WHAT IS THIS POSITION?

WECO is seeking a Content Producer to develop, write, create, and produce high-profile externally-facing content that tells the WECO story to a large and engaged audience. As our internal content expert, you will own, execute, oversee and champion the creation of content for all touchpoints at the local, regional and national levels. This is a key role at an important moment in WECO's growth. 

​​A FEW NOTES ABOUT WORKING @ WECO:

Purpose-driven work. Ever heard the term “doing good by doing well”? It's a cliché but in our case, 100% true. With every dinner we deliver, we support small farmers and purveyors, reward environmentally-friendly, low-impact, and regenerative agricultural practices, help food service workers build meaningful careers, and contribute significantly to each local community we are in.

No corporate b.s. This is a flat, get-it-done environment without pointless meetings, politics, or red tape. We believe in autonomy and teams are empowered to make decisions and execute without being unnecessarily hindered. It's fun. The daily creative collaboration between members of our culinary, operations, marketing, creative, and other functions­–plus our dynamic product (food) and work environment make this a very fun place to work.

WHAT YOU'LL DO:

• Develop a comprehensive understanding of WECO's brand, customers, and key offerings and initiatives.
• Own the strategy & development of WECO's content strategy in partnership with key stakeholders; Create messaging and content that is brand aligned and accomplishes our goals.
• Create clear, compelling copy and content formats for various content efforts and channels, across the entire customer journey including different personas, verticals, and communication touch points. Ensure consistency of brand voice throughout all of our communication touch points.
• Identify relevant industry trends, best practices, and insights to develop ongoing content series to inspire and engage our audiences.
• Collaborate cross-functionally with members of the culinary, merchandising, brand, and creative teams to create content needed for milestone moments, seasons, and events.

YOUR IDEAL BACKGROUND:

• 5+ Years in a marketing and/or communications role, agency or in-house.
• Experience leading the creation and coordination of high visibility content or campaigns, building audiences through content distribution strategies (via owned and social channels), and acting as project manager for coordination of content creation and production.
• BFA in graphic design, writing, visual communications, or another relevant field.
• Understanding of and the ability to direct all aspects of creative: copy, imagery, design, and video content.
• Extensive knowledge of the video production process.
• Strong knowledge of on-page & off-page SEO practices and how to apply these appropriately into the content creation process
• Experience working with external agency partners.
• Comfortable working independently in a fast-paced startup environment.
• Excellent written and verbal communication skills.
• Prior food industry / food content development is preferred.

This role is based in WECO's Boston-area headquarters, and is hybrid, with a few days on site and a few remote days each week.