We seek a Freelance Public Relations Partner/Fractional DM/CMO to nurture our industry network, increase awareness, and build our brand image by developing and executing effective communication and media relations programs. This team member will work closely with other strategists, the Executive team, and other internal/external resources to plan, execute and report on PR initiatives for the WTM Digital company.

Responsibilities:

• Develop a marketing communications plan including strategy, goals, budget, and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast, and online media.
• Coordinate all public relations activities
• Cultivate contacts within business and industry media
• Manage media inquiries and interview requests
• Create content for press releases, byline articles, and keynote presentations
• Monitor, analyze and communicate PR results on a monthly/ongoing basis
• Evaluate opportunities for partnerships, sponsorships, and advertising.
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends

Qualifications:

• A Bachelor’s degree in journalism, marketing, or public relations preferred.
• Deep experience in marketing, communications, and/or public relations with demonstrated success.
• Demonstrated skills, knowledge, and experience in the design and execution of marketing (including social media), communications, and public relations activities.
• Strong story-telling, strategic, organizational, and personal sales skills.
• Event planning experience
• Strong relationships with both local and national business and industry media outlets
• Demonstrated successful experience writing press releases, developing presentations, and negotiating with media.
• Experience in acting as a company spokesperson
• Commitment to working with shared leadership and being a collaborative member of the organization.
• Effective multi-tasker.